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Summary

Ram Nidumolu, the founder and CEO of InnovaStrat, C.K. Prahalad, a professor of Strategy at the University of Michigan, and M.R. Rangaswami, founder of the Corporate Eco Formun, report on how being environmentally-friendly is more than just a corporate social responsibility. It's the road to innovation.

This article was first published in the September 2009 issue of Harvard Business Review.

©2009 by the President and Fellows of Harvard College, All Rights Reserved (P)2009 Audible Inc.

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Generally a well read paper

Generally a well read paper. However I had to listen to it a few times as it jumps straight into examples and does not entirley explain definitions.

Great narrating

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  • Greg
  • 08-02-18

Dated, but relevant.

The author covers several real world examples of sustainable change and how it makes monetary sense. If you read between the lines, you can see why so many other companies fight against innovation by fighting against better environmental regulations. Some companies would rather fix the playing field than innovate and compete.