Listen free for 30 days
Listen with offer
-
Who Says Elephants Can't Dance
- How I Turned Around IBM
- Narrated by: Edward Herrmann
- Length: 6 hrs and 25 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Buy Now for £13.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
CEO Louis V. Gerstner, Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.
When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.
In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness, and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the Internet era.
Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the listener behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.
Critic reviews
More from the same
What listeners say about Who Says Elephants Can't Dance
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Alex
- 29-10-20
Daaamn he described today's cloud at the end!
The company barely out of the grave, IBM leader see today's information world and decide they should shape it. Insightful peek into institutional change and leadership.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 15-02-17
Fascinating view of IBM in the 90's
Surprisingly relevant (even totay) account of IBM's near fatal experience transiting into the internet driven era of the 90's and early 00's. Anyone looking for an insightful perspective of one of the largest, most complex organisations in the world will enjoy hearing Lou Gerstner's thoughts and strategies that helped save IBM from almost certain bankruptcy!
Great narrator and first class production from Audible.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!