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They Ask You Answer Audiobook

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Regular Price:£18.99
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Publisher's Summary

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

What Members Say

Average Customer Rating

4.7 (31 )
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Performance
Sort by:
  •  
    Darren McKenna 11/02/2018
    Darren McKenna 11/02/2018 Member Since 2017
    HELPFUL VOTES
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    "Probably the best book I've read on marketing!"

    For anyone looking for a great introduction to content marketing and understanding the customer read this!

    0 of 0 people found this review helpful
  •  
    M. Venner Essex-UK 11/10/2017
    M. Venner Essex-UK 11/10/2017 Member Since 2017
    HELPFUL VOTES
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    "light bulb moments"

    very easy to follow and understand, many light bulb and duh moments, highly recommended and lots of actions generated on the back of it.

    0 of 0 people found this review helpful
  •  
    Rich Munn 05/09/2017
    Rich Munn 05/09/2017 Member Since 2017
    HELPFUL VOTES
    4
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    15
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    "Voice doesn't suit the book"

    The voice actor reading this was unfortunately chosen, and better suited to a Dickens novel. A fairly monotonous pseudo-British accent doesn't work well for an American author. It makes it hard to listen to, though the content is excellent.

    0 of 0 people found this review helpful
  •  
    Anonymous 28/06/2017
    28/06/2017 Member Since 2017
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    "Every business owner should read this"

    & their staff too!

    There's good, actionable advice in this book to help you grow your business using Inbound Marketing.

    0 of 0 people found this review helpful
  •  
    gary 03/10/2017
    gary 03/10/2017 Member Since 2017
    HELPFUL VOTES
    12
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    17
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    "This book has literally change my world "

    The information that has been described in this book has literally changed my world, this book has made me look at business in a completely different view. the elements in this book will revolutionise my business and the customer experience and their journey.

    0 of 1 people found this review helpful
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  • Chris Heidlebaugh
    04/08/17
    Overall
    Performance
    Story
    "Digital Agency Ready to Answer!"

    My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

    2 of 2 people found this review helpful
  • Kristin Linde
    04/02/18
    Overall
    Performance
    Story
    "Incredible Bookand a MUST READ for Business Owners"

    Loved the book and all Marucs' insights and honesty! Truly a great read for any marketer or business owner.

    0 of 0 people found this review helpful
  • Sheuser
    01/02/18
    Overall
    Performance
    Story
    "World class info "

    This is the best marketing advice I have heard and I wish this book had came out 5 years ago. I will start to implement everything in this book right away.

    0 of 0 people found this review helpful
  • Don The Idea Guy
    Columbus, OH USA
    26/01/18
    Overall
    Performance
    Story
    "Great Advice Badly Narrated"
    Would you say that listening to this book was time well-spent? Why or why not?

    Excellent book and sound advice that goes beyond the content marketing buzzwords and focuses on providing insights and advice for companies to follow in producing value-first content designed to appeal and attract prospects doing their pre-purchase research.


    What was one of the most memorable moments of They Ask You Answer?

    I appreciated the insights regarding how to get other departments within a company involved in the content creation process. It can be difficult to demonstrate the value of this approach to a sales team who feels writing articles doesn't fall within the scope of their duties. The book does a really good job of laying out a strategic approach to winning them over.


    Who would you have cast as narrator instead of Paul Boehmer?

    I was extremely disappointed in the narrator hired to read the book. The reader's voice sounds dated (like it's book on tape from the 70s or 80s) and the vocal emphasis seems "off" in many places. The delivery is robotic and patently unemotional. They would be better served to let the author read his own words.


    Did They Ask You Answer inspire you to do anything?

    The book inspired me to make more attempts at engaging other departments within the company to get involved with content creation.


    0 of 0 people found this review helpful
  • Anonymous
    13/12/17
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    Performance
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    "I will start this"

    Thanks for this. I will definitely start applying these things in my life. Simple but efficient. Long journey ahead but I believe this will work.

    0 of 0 people found this review helpful
  • Andre Roman
    Wellesley, MA
    27/11/17
    Overall
    Performance
    Story
    "Wow- I'm a believer"

    This is my first audiobook. And yes, I was skeptical to the idea of being able to follow along without visible text. I have listened to NPR, The Economist and several other periodicals in audio form but never have I listened to a book.

    After the first chapter I realized that I fully understood the concepts outlined but I also felt more engaged than if I were reading directly from text. Each of us has our own way of learning and while I have come across so many books and topics that have interested me personally, I've struggled with the commitment required to read a book in its entirety.

    I only wish I discovered audible.com sooner.

    0 of 0 people found this review helpful
  • Jon
    08/10/17
    Overall
    Performance
    Story
    "great book and better ideas. I will read it again."

    I found it powerful. the ideas really where simple but important. I will read it again.

    0 of 0 people found this review helpful

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