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Summary

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!

Whether you're a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.

In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig's son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the president of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.

You'll learn:

  • The ABCs of closing
  • Professional persuasion and common sense selling
  • Buyer-based closing techniques
  • Voice training for effective presentations
  • Honesty and empathy for sales success...the basics
  • Empathy, sympathy and self-image in selling
  • Using word pictures to sell
  • Objections: a salesman's best friend
  • Asking questions to close the sale...the basics
  • Positive projection for closing more sales
  • And much more!

Plus a bonus recording: how to use emotional logic in the selling process to increase your closing ratio.

©2015 Ziglar, Inc. (P)2015 Gildan Media LLC

What members say

Average customer ratings

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    3 out of 5 stars
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    4 out of 5 stars

Still a classic

Some of the stories sound so dated now but the message is still valid if you overlook the 1980s car sales person closes.
The book still has value in the digital world and zig is really engaging to listen too. I love his voice!
The sons overview detracts rather than adds to the tale.

2 of 2 people found this review helpful

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  • A. Collins
  • Gods own Country Cove,Farnborough
  • 27-09-17

Great ideas

Great ideas however doubles up in some areas and the audio should be cleaned up in this day and age. Great advice Zig thank you

1 of 1 people found this review helpful

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    1 out of 5 stars
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Most annoying voice on the planet

Heard good thing about this book but couldn’t even listen to this. The guys voice is far too annoying. It’s difficult to follow him.

Re-do in a decent voice and I’ll buy it.

1 of 2 people found this review helpful

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  • Daniel
  • 26-05-17

Inspiring

I've been a technical by the boos salesman. After reading this book I'm a professional very human inspired salesman.

It changed my view.

3 of 3 people found this review helpful

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  • Steph Earley
  • 01-08-16

Zig Ziglar debunks all the myths holding you back from closing the sale

Are you a sales person who is passionate about your product or service, can present it professionally but struggles to turn each presentation into a sale? You're just like me! Zig Ziglar gives over 100 secrets in this book. The biggest takeaway I had was understanding that sales is really about helping others get what they want and need. This book helped me understand who to sell my values so I don't feel or appear pushy. The stories Zig tells are approachable so anyone in any field would understand. If you're in sales (and Zig says we are ALL in sales) this book is a must have in your toolkit. Timeless

6 of 7 people found this review helpful

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  • Regina Greig
  • 16-02-17

Best Sales Book Ever!!

Zig Ziglar will give you the tools to become a better closer and a better sales person in general. He's also very entertaining!

1 of 1 people found this review helpful

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  • Matt
  • 13-12-16

perfect for the professional salesman

loved it. is a great supplement or replacement to the book. will listen again! a couple of the stories were recycled which distracted me.

1 of 1 people found this review helpful

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  • Amanda R.
  • 30-11-16

not my favorite

Definitely more old fashioned then what i was looking for. however i would recommend this book to those just starting out

1 of 1 people found this review helpful

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  • Bob Atwood
  • 24-04-16

loved it!

loved it. makes me excited about my new career in sales. couldn't stop listening! awesome!

1 of 1 people found this review helpful

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  • Paula Tipton
  • 09-02-16

fantastic information

this book is full of fantastic information that I can use on my daily life, as well as in my business life.

1 of 1 people found this review helpful

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  • pgraham223
  • 27-06-18

Zig is amazing, his son, not soon much!

Zig is a genius! I only wish his son didn't ride his coattails and speak. Unfortunately, he doesn't add any unique perspectives or insite, just restates the obvious. Hard to add to perfection. Not his fault though, no one knows George Washington's son either....bet you gotta look it up.

Total shock for most, the father of democracy, only had step kids, no biological offspring.

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  • Julian Hibbert
  • 23-05-18

Great lessons from the father of SALES

At first I was apprehensive, but soon it became clear to me that this was the Bible of SALES!

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  • Stephen S.
  • 16-05-18

This set will BLOW YOUR MIND! 5 STAR FOR SURE

I will recommend this to any of my friends.. best I've heard this far.. it is over the top.. loaded with awesome skills.. well worth the time invested!