We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
The Psychology of Selling Audiobook

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Regular Price:£15.89
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC

What the Critics Say

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.

What Members Say

Average Customer Rating

4.6 (228 )
5 star
 (164)
4 star
 (43)
3 star
 (16)
2 star
 (2)
1 star
 (3)
Overall
4.5 (184 )
5 star
 (127)
4 star
 (34)
3 star
 (18)
2 star
 (2)
1 star
 (3)
Story
4.5 (185 )
5 star
 (125)
4 star
 (44)
3 star
 (10)
2 star
 (4)
1 star
 (2)
Performance
Sort by:
  •  
    Greg 04/04/2016
    Greg 04/04/2016
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A must listen!"
    Would you recommend this audiobook to a friend? If so, why?

    I have wholeheartedly recommended this book to every single person I know in sales. Not only is Brian Treacy a very good reader, everything he says makes the utmost sense. I have listened to this 4 times now and I don't intend to stop anytime soon. My sales and personal life have become so much greater after listening to this audio book. I feel it is my duty to write a good review as a personal thank you to this man for what has been a life changing endeavour and what I can only describe as a wake-up call for me personally. Thanks Brian!


    Who was your favorite character and why?

    Brian


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It made me realise my true potential, which is something that you cannot put a price on. This book is worth 1000 times the asking the price.


    2 of 2 people found this review helpful
  •  
    Cheryn 17/03/2017
    Cheryn 17/03/2017 Member Since 2016
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    18
    10
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Very useful book, will refer to many times"

    Great book, sales tips still apply now. Only downside is Brian Tracey's voice often comes across as a bit tinny (bad recording). However the content is great.

    1 of 1 people found this review helpful
  •  
    Amazon Customer 06/06/2014 Member Since 2014
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    11
    10
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "The "GO TO" Info for All Sales Professionals!"
    Would you listen to The Psychology of Selling again? Why?

    I listen to this regularly as it always offers a fresh angle when thinking about different sales and marketing challenges or opportunities, as it allows you to apply the thoughts you have to each situation in a practical way... if that makes sense!?


    What was most disappointing about Brian Tracy’s story?

    Nothing.. You can't exactly call this a story!


    What about Brian Tracy’s performance did you like?

    Brian Tracy always gets to the point. Unlike many narrators or "how-to" info providers, he tends not to waffle unnecessarily. He sometimes has anecdotes but they are always relevant and never particularly long-winded or self promoting. I have many of Brain's other programs on good old fashioned tape as well as audio book and he always delivers in a brisk but encouraging and engaging way.


    Was this a book you wanted to listen to all in one sitting?

    You couldn't take this info in, in one go. The whole point and value of this particular program is its longevity and real-world practical application. Whatever situation you find yourself trying to deal with and regardless of product, following the advice here allows you to look at each situation with fresh eyes and ears and use some of the principals and strategies involved. I should know - I first bought this in tape format in the '90s and it's as relevant now as it was then, hence me repurchasing again in a kinder format!


    Any additional comments?

    If you are or want to be a Sales Professional, BUY THIS PROGRAM. Visit it many times whenever you need a fresh angle on a deal or just a kick in the pants to refocus and get motivated on whatever is on your plate right now. Once you get through the intro, you will then be able to look at all these approaches whenever you need to. You won't regret anything here - it's helped me selling for brands like Jaguar and Mercedes right up to multi-million pound boats and most importantly, selling "me"!

    4 of 7 people found this review helpful
  •  
    pat 19/09/2017
    pat 19/09/2017 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Motivating"

    No nonsense, straight down the middle approach to achievement. You wouldn't have to be a salesperson to get something out of this.

    0 of 0 people found this review helpful
  •  
    chuckireland89 15/09/2017
    chuckireland89 15/09/2017 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Absolutely brilliant"

    I previously read the book and when I started listening to audio books this was the first one I got. Very insightful packed with useful tips and new approaches. Recommended to anyone starting out in sales

    0 of 0 people found this review helpful
  •  
    Amazon Customer 01/09/2017 Member Since 2017
    ratings
    REVIEWS
    8
    1
    Overall
    Performance
    Story
    "Please remake this record again"

    I really like the content but he's reading way so boring... also many sound problems

    0 of 0 people found this review helpful
  •  
    26/08/2017
    26/08/2017 Member Since 2017
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "good book"

    It is a good book that can gives any sales guy a very good amount of information and tactics. it's also very good refreshing for basic 101 sales strategies.
    I recommend it for sure .

    0 of 0 people found this review helpful
  •  
    rocio 18/08/2017
    rocio 18/08/2017
    ratings
    REVIEWS
    4
    2
    Overall
    Performance
    "Excelent book"

    Fácil lectura, buena redacción y me hizo aprender mucho sobre el arte de las ventas así como establecimiento de metas. Muy recomendable.

    0 of 0 people found this review helpful
  •  
    George 15/07/2017
    George 15/07/2017 Member Since 2017
    ratings
    REVIEWS
    17
    4
    Overall
    Performance
    Story
    "Brilliant book "

    Brilliant book, loads of insights gained. Many useful exercises within...Just finished it, and getting ready to listen it again, and making loads of notes this time...Definitely recommend...

    0 of 0 people found this review helpful
  •  
    Tomek 22/06/2017
    Tomek 22/06/2017 Member Since 2017
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    7
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Must read and listen"

    I recommend to purchase both options, the physical book and the audio one. This piece is like the encyclopaedia of selling. I don't think you're going to need anything else to become the best salesperson. The best part of the above though, is the fact that this book will also teach you how to live your life. Highly recommended.

    0 of 0 people found this review helpful
Sort by:
  • William A
    Minnesota
    25/12/15
    Overall
    Performance
    Story
    "The performance killed it for me."
    What did you love best about The Psychology of Selling?

    There were some good tips. It was not 80/20 good, but there were still some things I wrote down.


    Who would you have cast as narrator instead of Brian Tracy?

    Someone that was not doing the recording in their home. I thought the person that did the narration was fine as far as they read, it is all the annoying distractions that I could hear, beeping, page turning that really killed it. It sounded like it was recorded at someones home and not like the other books I've bought from audible.


    Any additional comments?

    There are a few time, and by a few I mean +15 times where it sounds like the start of the sentence was said from within a box and mid way through it he removed the box. There are also beeps or buzzes that you can hear throughout the recording. The most common sound to hear was paper being turned. I am assuming that this was the script that was being flipped. I have no idea why none of this was caught in editing and rerecorded.

    As for the actual story I did find some of it useful and do plan to implement it into what I do. If ever there was an update to the book I really hope they take out the several parts where it wants us to say things about how great we are. He tells us to do this at a minimum 4-5 different times.

    I do plan to listen to the book again to make sure my notes are complete, but I do not see this being a book I reread or listen to over and over like the 4 hour work week.

    4 of 4 people found this review helpful
  • DAVID
    ADDISON, TX, United States
    09/03/14
    Overall
    Performance
    Story
    "multiple sound defects, sounds like in barrel"
    Any additional comments?

    Excellent material, as I own most of Tracy's material, as one of his highest admirers. Howe ver apparently this new version was mastered splicing in previous sections or for whatever reason the intermittent and repeated sections that sound like he is speaking in a barrel are extremely distracting to the otherwise excellent content. Hopefully it will be remedied, and i will periodically re-download copies in hopes that will eventually be the case.

    25 of 35 people found this review helpful
  • Eugene
    United States
    27/05/15
    Overall
    Performance
    Story
    "Helped me make sales."

    Good book. Take notes and apply the ideas into your own career. it works well.

    1 of 1 people found this review helpful
  • Amazon Customer
    24/03/15
    Overall
    "this most certainly works"

    great examples of how to overcome objections. how to prospect effectively. this book is a must have whether you are in the field or on the phones!

    2 of 2 people found this review helpful
  • Jill
    Cincinnati, OH
    29/07/15
    Overall
    Performance
    Story
    "Great advice"

    Applied just a little of the sales advice and started closing on sales right away

    2 of 3 people found this review helpful
  • Brian
    06/01/15
    Overall
    Performance
    Story
    "Great info, poor quality"

    Brian Tracey is amazing, but it sounds like he is reading this book in his bathroom. Uninteresting inflection, and poor quality audio, but the information is pure gold.

    6 of 10 people found this review helpful
  • Anonymous
    12/09/17
    Overall
    "2 dimensional and trite"

    The entire book could he summed up into the following peices of advice:

    1- Tell yourself you're a goid person repeatedly
    2- Don't be lazy.

    Although there is a benefit to positive self talk, and effort, it's far from useful insight into the difficult and complex task of being a successful salesperson.

    Save your money. This book is both a waste of money and an insult to your intelligence.

    0 of 0 people found this review helpful
  • Marie Curie
    09/09/17
    Overall
    Performance
    Story
    "Brian Tracy is always great"
    Where does The Psychology of Selling rank among all the audiobooks you’ve listened to so far?

    Great book and great narrator. I love this guy and bought many of his books. He never disappoints


    What did you like best about this story?

    To the point and spoken well


    0 of 0 people found this review helpful
  • Will
    04/09/17
    Overall
    Performance
    Story
    "a must listen to for sale"

    a special listen to a lot of good points and good to brush up on

    0 of 1 people found this review helpful
  • Anonymous
    02/09/17
    Overall
    "I love this book."

    I sell life insurance so this book is right up my alley. I noticed a change in the way people respond to me after listening to the first 4 chapters.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.