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Summary

The international best seller - now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".

The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat

Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

©2017 David Meerman Scott (P)2017 Audible, Inc.

What members say

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a Very useful book

I found all the information very useful. it made me rethink how I present my website site's

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Extremely engaging.

Absolutely brilliant for up to date, modern ideas regarding the new rules of PR. Watch us put the ideas into practice @ Harry Albert Lettings & Estates.

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Very basic

I was encouraged to read/listen to this book by someone I work with. As a marketer with 20 years experience in several industries and sectors, I found this book, very basic, confused and naive.

The book suggests strategies that I used 10 years ago. Updated content is not very up-to-date in real terms and is what marketers have been doing for years as normal practice.

OK for newbies to marketing.

0 of 1 people found this review helpful

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  • Wanda Thomas
  • 09-05-18

I've heard better

it's a book full of testimonials! where's the actual content. please don't waste your time

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  • James A Thompson
  • 12-03-18

Good Stuff

This book is full of Common Sense, practical ideas, and is very up-to-date. I would recommend this book.

1 of 2 people found this review helpful