We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
The New Rules of Marketing & PR, 6th Edition Audiobook

The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

Regular Price:£28.09
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
    • Free, unlimited access to Audio Shows
  • - or -

Publisher's Summary

The international best seller - now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".

The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat

Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

©2017 David Meerman Scott (P)2017 Audible, Inc.

What Members Say

Average Customer Rating

3.8 (4 )
5 star
 (2)
4 star
 (0)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Overall
3.3 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Story
4.3 (3 )
5 star
 (1)
4 star
 (2)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    stryder 21/02/2018
    stryder 21/02/2018
    HELPFUL VOTES
    29
    ratings
    REVIEWS
    48
    20
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    Performance
    Story
    "Very basic"

    I was encouraged to read/listen to this book by someone I work with. As a marketer with 20 years experience in several industries and sectors, I found this book, very basic, confused and naive.

    The book suggests strategies that I used 10 years ago. Updated content is not very up-to-date in real terms and is what marketers have been doing for years as normal practice.

    OK for newbies to marketing.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.