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Summary

The Internet has turned the world of sales and marketing upside down. All the old dysfunctional selling habits and techniques that had been so profitably punted over the last 200 years are now becoming obsolete and even destructive to company sales and profits.

It's time for a radically altered approach, based on traditional principles of sound common sense. You need to restructure your business and teams towards the goal of delivering a consistent and continually improving customer experience. You want and need for your customers to love buying from you and to happily recommend your services time and time again.

So, let's say goodbye to archaic sales methods, as we run through our guide to acknowledging and avoiding the 7 deadly sins of sales.

©2014 Guy Arnold (P)2014 Guy Arnold

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