Listen free for 30 days

Listen with offer

Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
The 22 Immutable Laws of Marketing cover art

The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: David Drummond
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £7.99

Buy Now for £7.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Blue Ocean Strategy, Expanded Edition cover art
Building a StoryBrand cover art
Steal the Show cover art
How to Be a Power Connector cover art
$100M Leads cover art
Differentiate or Die cover art
The Lean Startup cover art
$100M Offers cover art
Contagious cover art
Small Giants cover art
The Goal cover art
The Almanack of Naval Ravikant cover art
Thinking in Systems cover art
I Will Teach You to Be Rich cover art
The 1-Page Marketing Plan cover art
The Personal MBA: Master the Art of Business cover art

Summary

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers

What listeners say about The 22 Immutable Laws of Marketing

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    150
  • 4 Stars
    67
  • 3 Stars
    24
  • 2 Stars
    6
  • 1 Stars
    5
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    122
  • 4 Stars
    40
  • 3 Stars
    24
  • 2 Stars
    6
  • 1 Stars
    5
Story
  • 4.5 out of 5 stars
  • 5 Stars
    117
  • 4 Stars
    41
  • 3 Stars
    24
  • 2 Stars
    9
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

very useful read

I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • MB
  • 04-01-22

Useful material for marketing brainstorm

We are working on our company's marketing strategy and this book was a good resource for ideas how to approach different marketing matters. The authors do not hesitate to express strong opinions. However some of the "immutable" laws have clearly not stood the test of time, so one needs to apply them with caution.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars

Can't hack the narrator. 30 seconds in.

it's 2019 and they've found a TV voiceover actor from the 60s. I couldn't begin to cope with the ingenuity in the voice. Time for a modern voice over upgrade. Someone that can talk with conviction.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Outdated and entitled

Rather outdated and somewhat narrow minded advice presented in an entitled way. Granted there were a few gems of advice in the book, but otherwise not worth the time

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book

Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great concepts and easy listen

Brilliant book with some comical references to Donald Trump (as book is clearly a little out of date) but none the less very thoughtful.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Dated, but still some solid advice.

Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

very usefull

some brilliant insights unto marketing hopefully all learned here becomes usefull in the near future

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Dated and very much centered around America but...

I would still recommend this as it's gots some awesome nuggets of wisdom that I'm sure can still be applied in today's society. I'll certainly be re reading it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

timeless insight

read it if you're not a competitor;-) great book on marketing and some Donald Trump

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!