Listen free for 30 days
Listen with offer
-
The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Buy Now for £7.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
More from the same
What listeners say about The 22 Immutable Laws of Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- John Gould
- 02-08-15
very useful read
I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
-
Performance
-
Story
- MB
- 04-01-22
Useful material for marketing brainstorm
We are working on our company's marketing strategy and this book was a good resource for ideas how to approach different marketing matters. The authors do not hesitate to express strong opinions. However some of the "immutable" laws have clearly not stood the test of time, so one needs to apply them with caution.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
- Another Con
- 13-10-19
Can't hack the narrator. 30 seconds in.
it's 2019 and they've found a TV voiceover actor from the 60s. I couldn't begin to cope with the ingenuity in the voice. Time for a modern voice over upgrade. Someone that can talk with conviction.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 01-10-18
Outdated and entitled
Rather outdated and somewhat narrow minded advice presented in an entitled way. Granted there were a few gems of advice in the book, but otherwise not worth the time
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Chris
- 19-05-17
Great book
Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- S. Witt
- 15-01-17
Great concepts and easy listen
Brilliant book with some comical references to Donald Trump (as book is clearly a little out of date) but none the less very thoughtful.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Thomas Wall
- 18-05-16
Dated, but still some solid advice.
Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- shane
- 02-04-23
very usefull
some brilliant insights unto marketing hopefully all learned here becomes usefull in the near future
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Wesley Lacey
- 04-10-22
Dated and very much centered around America but...
I would still recommend this as it's gots some awesome nuggets of wisdom that I'm sure can still be applied in today's society. I'll certainly be re reading it.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Kim
- 27-01-22
timeless insight
read it if you're not a competitor;-) great book on marketing and some Donald Trump
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!