Listen free for 30 days

Listen with offer

Get this deal Try for £0.00
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Tell The Truth cover art

Tell The Truth

By: Sue Unerman, Jonathan Salem Baskin
Narrated by: Alison Larkin
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

 Will the Real You Please Stand Up cover art
A World Gone Social cover art
The Dragonfly Effect cover art
Buy Now cover art
Black Ops Advertising cover art
Brand Real cover art
The Contagious Commandments cover art
Market Like You Mean It cover art
Prove It cover art
Branding Basics for Small Business, 2nd Edition cover art
Visibility Marketing cover art
Break the Wheel cover art
Evergreen cover art
Killing Giants cover art
Marketing Rebellion cover art
Different cover art

Summary

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively.

Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions.

In Tell the Truth, Jonathan Salem Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth yields true competitive advantage.
©2012 Sue Unerman and Jonathan Salem Baskin (P)2012 Audible, Inc.
Management Advertising Marketing Public Relations
Show More Show Less

What listeners say about Tell The Truth

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for steven

very interesting book, the way of the future?

If you could sum up Tell The Truth in three words, what would they be?

an enjoyable listen which explains an age old truth, tell the truth!

If you made a film of this book, what would be the tag line be?

lies don't pay

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!