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  • Summary of Influence: by Robert B. Cialdini | Includes Analysis

  • By: Instaread
  • Narrated by: Dwight Equitz
  • Length: 23 mins
  • 4.0 out of 5 stars (6 ratings)
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Summary of Influence: by Robert B. Cialdini | Includes Analysis cover art

Summary of Influence: by Robert B. Cialdini | Includes Analysis

By: Instaread
Narrated by: Dwight Equitz
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Summary

Preview:

Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Listeners can learn specific techniques to resist each.

Humans rely on standard responses in many situations. For example, when one person gives another a gift, the recipient automatically feels indebted and is inclined to reciprocate. These mental shortcuts are usually helpful both to the individual and to society as a whole. Reciprocity helps facilitate mutual aid, which in turn helps solidify social bonds. These bonds in turn strengthen both the group and the individuals within it....

Please Note: This is key takeaways and analysis of the book and not the original book.

Inside this Instaread summary of Influence:

  • Overview of the book
  • Important People
  • Key Takeaways
  • Analysis of Key Takeaways

©2016 Instaread (P)2016 Instaread
  • Unabridged Audiobook
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Profile Image for Mr. Paul Mallett

loved it. it was very useful in terms of analysis.

this provides a bite sized analysis of the book which then prompts further reading from this influential author.

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