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  • Social Media Explained

  • Untangling the World's Most Misunderstood Business Trend
  • By: Mark W. Schaefer
  • Narrated by: Mark W. Schaefer
  • Length: 4 hrs and 49 mins
  • 4.5 out of 5 stars (25 ratings)
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Social Media Explained cover art

Social Media Explained

By: Mark W. Schaefer
Narrated by: Mark W. Schaefer
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Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
    • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer
    Marketing Social Media E-Commerce
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    Excellent and informative

    it is worth listening to a few times, very rich content worth great detail across many platforms. easy to listen too as well.

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    3 people found this helpful