Selling the Invisible: A Field Guide to Modern Marketing

It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.

This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

I have listened to this three times since I bought it. Each time I learn something. I have today purchased Mr Beckworth's other books so impressed am I by his common sense, jargon-free explanations and general approach which is instantly applicable. BTW the narrator does a fine job of presenting the material too.

I wish this audio was longer. its to the point and you can get through it quickly. make notes and listen to it again and again. i will also need to purchase the physical book to get more content

I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"

Been selling solutions for years, this really helped me put an effective thought process together.