• Sell with a Story

  • How to Capture Attention, Build Trust, and Close the Sale
  • By: Paul Smith
  • Narrated by: Paul Smith
  • Length: 8 hrs and 4 mins
  • Unabridged Audiobook
  • Release date: 18-10-16
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars (6 ratings)

Regular price: £23.49

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Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Paul Smith (P)2016 Audible, Inc.

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  • Overall
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  • Kindle Customer
  • 22-02-17

This book is not only simple but practical!

I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

5 of 5 people found this review helpful

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  • Steven
  • 11-05-17

Very balanced and motivated book

I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!

3 of 3 people found this review helpful

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  • Gregory Stump
  • 18-03-17

Great

Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.

3 of 3 people found this review helpful

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  • Fitz
  • 09-05-17

An incredible tool

Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.

2 of 2 people found this review helpful

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  • Michel
  • 14-01-17

Great book , can recommend this one to anyone

For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P

4 of 5 people found this review helpful

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  • Amazon Customer
  • 26-09-17

Insightful, yet particular

It's one of those books, that you have to be in the correct mood or mindset otherwise you might zone out. The book is full specific examples of breaking down a sentence. Which is great if you have the written book not so easy to follow, when listening too.
That being said it's still a very good book, that offers various ways for anyone looking to become a better speaker/salesperson, to try a frame their stories in a better light.

Overall: good book worth the money, to get the most out of it though buy the briny as well.

1 of 1 people found this review helpful

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  • Javier
  • 13-08-17

Great resource

I found this book to be extremely practical and useful. I have incorporated many of the techniques successfully into my practice and have already seen it pay off. Highly recommend!

1 of 1 people found this review helpful

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  • Anonymous User
  • 21-07-17

A very good reference

Very good book and the narrator is great, I highly recommend it if you are learning about selling or marketing

1 of 1 people found this review helpful

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  • Ryan
  • 19-06-17

This is definitely in my top 10 favorite books now

I think the most important portion of this entire book lies in the last five minutes where all of the other books on this topic are listed. The narration was perfect. The content was exactly what I expected and needed. I recommend this book highly.

1 of 1 people found this review helpful

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  • Javier
  • 17-05-17

Very monotone, super long. Needs better concept.

This book feels like a mission to finish since it is extremely long. The publisher should work on getting a narrator with a better down to earth voice.

1 of 1 people found this review helpful