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Summary

Do you crave free media publicity? Learn how to identify a story idea about your business, and then promote that idea to the media for publicity. Every business owner dreams of free media publicity, and why not.

After all, a story on the nightly news service promoting one of your new products or services is far more credible than a paid commercial. And it's free. You'll also learn how the media works, how a reporter thinks how a newsroom operates, how to build relationships with reporters, how to write a news release, how to set up a media conference, as well as tips and strategies for when you appear on camera.

Mark Aiston bio: Mark is a television host in Adelaide Australia. he has worked with the the ABC and the Ten Network as well as with the Australian Radio Network.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2012 Mediainsider (P)2012 Mediainsider

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