SEO for SME's will outline the entire process behind Search Engine Optimization for small to medium enterprises with a breakdown of its elements in simplified terms, as there are no hidden secrets or black magic to it - no matter what some companies may have you believe. All you need is some basic knowledge in the area, and very quickly the mist will start to clear as this book helps you to become an expert, too. By the time you have finished listening to this, you will not only understand the "digital mind" of the search engines, but also be able to do some SEO work yourself. More importantly, it will ensure that you are not being exploited by one of the thousands of SEO companies out there who are often out to make a quick buck from businesses who do not necessarily understand what they are paying for.
Really useful info for anyone looking to understand SEO for the business. Also a nice smooth read and engaging author which is unusual for a book in this category.