We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Relentlessly Relevant Audiobook

Relentlessly Relevant: 50 Ways to Innovate

Regular Price:£7.49
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

"How are you changing my world today?"

The rules of consumer engagement have changed. Your customers no longer care about legacy - what matters to them is how you are innovating into their world today. The classic "solve a problem" approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires.

In Relentlessly Relevant - 50 Ways to Innovate, professional speaker and business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation as well as the bits you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers' immediate reality. Using examples from local and international brands, this book shows you don't have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, "How can we become relentlessly relevant?"

Douglas Kruger is a global speaker and business author. He helps organizations untangle the unexamined thinking that makes them industry dinosaurs and shows them where all the levers are for real-world innovation. In addition to a score of business and growth books with Penguin Random House SA, his latest book on innovation is titled They're Your Rules, Break Them!.

See Douglas in action at www.douglaskruger.co.za or follow him on Twitter @douglaskruger.

©2015 Penguin Random House SA (P)2017 Douglas Kruger

What Members Say

Average Customer Rating

2.0 (1 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Overall
2.0 (1 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Story
4.0 (1 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Anonymous 02/11/2017
    02/11/2017 Member Since 2017
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Ok.. If you're a manager"

    Some good ideas duty a lot of contradictory information and mainly directed to managers. The book is only part a book on innovation, the rest is branding and marketing.

    0 of 0 people found this review helpful
Sort by:
  • Oksana
    11/09/17
    Overall
    Performance
    Story
    "great book"

    It helped to shift one's mind to another way of thinking. Very inspirational and entertaining

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.