We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Reaching the World’s Poorest Consumers (Harvard Business Review) Periodical

Reaching the World’s Poorest Consumers (Harvard Business Review)

Regular Price:£1.49
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Muhammad Yumus, founder of Grameen Bank, a microfinance business that first operated in rural Bangladesh, and winner of the 2006 Nobel Peace Prize; Frederic Dalsace, an associate professor of marketing and holds the Social Business, Enterprise and Poverty chair at HEC Paris; David Menasce, the managing director of Azao, a consulting company specializing in social business, and an affiliate professor at HEC Paris; and Benedicte Faivre-Tavignot, an affiliate professor at HEC Paris and the academic director of its master’s program in sustainable development, write about five leading companies that have adapted nonprofit business models to serve the bottom of the pyramid in France.

This article was first published in the March 2015 issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.

©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible Inc.

What Members Say

Average Customer Rating

4.1 (7 )
5 star
 (3)
4 star
 (2)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Overall
4.1 (7 )
5 star
 (3)
4 star
 (2)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Story
4.1 (7 )
5 star
 (3)
4 star
 (2)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Adam West Yorkshire 21/10/2017
    Adam West Yorkshire 21/10/2017 Member Since 2017
    HELPFUL VOTES
    0
    ratings
    REVIEWS
    9
    1
    FOLLOWERS
    FOLLOWING
    0
    2
    Overall
    Performance
    Story
    "Social business"

    Poverty is not just an emerging-market problem. In the United States more than 45 million people, or 15% of the population, are officially poor, according to the Census Bureau. What’s more, this percentage has increased every year but one (2006) since the 21st century began. At 16%, Japan is doing no better. And in the European Union almost 120 million people—one in every four—are classified as at risk of poverty or social exclusion.

    0 of 0 people found this review helpful
  •  
    CHRISTINE ELTHERINGTON 18/05/2016
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Good ideas"

    Very informative and has given me an idea on how to help in my local community.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.