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Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc. (P)2009 Gildan Media Corp

Critic reviews

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)

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What members say

Average customer ratings

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

It says it all on the cover...

Then spends the rest of the book repeating it. I didn't hate the book, I wanted to hear it based on its hype. You can't argue the importance of being 'remarkable' in business but the message is superficial and everything I got from this I could have gotten from a quote poster. This is better if you already have a formed business idea. Loads of sound bites, not the greatest amount of substance

2 of 2 people found this review helpful

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    4 out of 5 stars
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Interesting read

I found this book useful and the ideas interesting for starting up and running my new business

2 of 2 people found this review helpful

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Interesting

Super fast and interesting listen. Definitely worth taking lessons from it and changing your strategy to be remarkable and standout

2 of 2 people found this review helpful

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    4 out of 5 stars
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Stimulating and brilliantly read by the author!

I love it when the author narrates his own book, bonus Seth! Good listen, especially when driven but felt it could be condensed. I got the point quickly! Good point, well made, just a bit repetitive towards the end.

2 of 2 people found this review helpful

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Convincing arguments

In this book the author makes a compelling case for being outstanding or exceptional. While this might seem obvious he does put a different spin on it and he links it to how it will help you market your business. I enjoyed the book and it made me think.

2 of 2 people found this review helpful

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    5 out of 5 stars

Purple Cow

The title initially made me dubious but I was sold by what the book was offering. This book is a MUST HAVE for every small business and larger businesses could also learn from this. The best read I have had in years and every sentence has had me thinking, reviewing and processing my own business. I wish I had found this book a few years back. Hoping Seth has more for us to learn from. Thank you.

5 of 6 people found this review helpful

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Good ideas

Another good Set Godin book. Good examples and theories. Sometimes hard to fully accept the theory entirely

1 of 1 people found this review helpful

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Excellent content.

This audio book shows you how to be extraordinary and stand out from the crowd. I would definitely recommend this book.

1 of 1 people found this review helpful

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good info man

sold advice, his is a good guideline to going for it. moving forward ! !

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Very interesting!

I brought this book because I wanted to have a different perspective of marketing strategies, I believe. I wasn’t disappointed because in a short book, it seems to have opened my eyes on a few things. Namely, taking a brief look at other successful brands in the viewpoint of the new purple cow concept.
It is very well read, interesting and hits the points that I needed to hit in a concise manner.

I am happy with it, as I don’t have time to go too deep into reading another 600 page Marketing book, and I will listen to it again when my mind isn’t so occupied with finishing my business plan for my final degree piece.

I would recommend.

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  • Overall
    5 out of 5 stars
  • Derek
  • 21-12-09

A must read for all entrepreneurs

If there is a required reading list for entrepreneurs, this book should be at the top.

11 of 11 people found this review helpful

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  • Phillip
  • 25-06-12

!!!! Good !!!!! Should be a chapter, not book!!

Would you recommend this book to a friend? Why or why not?

I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.

6 of 6 people found this review helpful

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    4 out of 5 stars
  • Ren
  • 09-04-10

Classic Seth Godin

I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.

Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.

6 of 6 people found this review helpful

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    5 out of 5 stars
  • Sunny
  • 07-05-10

Excellent

I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.

10 of 11 people found this review helpful

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  • Haylo29
  • 21-02-13

Waste of Money!

The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

3 of 3 people found this review helpful

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    5 out of 5 stars
  • Daryl
  • 29-12-09

Possibly Seth's best work to date

I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.

And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.

I am a consultant and for me this book has helped a heck of a lot.


9 of 11 people found this review helpful

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  • George
  • 02-08-13

wholly unremarkable

Would you recommend this book to a friend? Why or why not?

Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.

2 of 2 people found this review helpful

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  • Kristopher Ames
  • 17-09-12

Long, Boring and Dated

I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.

4 of 5 people found this review helpful

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    4 out of 5 stars
  • jfhn
  • 25-11-09

Kinda like the Blue Ocean

i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

4 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Matt
  • 28-08-09

Delightful, Engaging and Insightful

I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.

I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.

Strongly recommended. Very, very useful if you have your own business.

9 of 12 people found this review helpful