Companies have used audio to connect to customers since the invention of the airwaves. Now, with podcasts, content marketers have a great anywhere, anytime way to reach their target audiences. In this short course, content marketing expert C.C. Chapman goes over the best practices for using podcasts in marketing. He shows how to set up, record, and edit a podcast, including tips for when you're on the road or podcasting at events. Then he goes over publishing strategies for getting your podcasts to the public, and tips for keeping content fresh and customers engaged.