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Perennial Seller Audiobook

Perennial Seller: The Art of Making and Marketing Work That Lasts

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Publisher's Summary

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?

Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

  • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
  • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
  • Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
  • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
  • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

©2017 Ryan Holiday (P)2017 Penguin Audio

What Members Say

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  •  
    Daniel 19/08/2017
    Daniel 19/08/2017 Member Since 2016
    ratings
    REVIEWS
    7
    3
    Overall
    Performance
    Story
    "If you're a creative, GET THIS!"

    A really good insight into the effort needed to create a product / service that will stand the test of time :)

    0 of 0 people found this review helpful
  •  
    Kenneth 11/08/2017
    Kenneth 11/08/2017 Member Since 2016
    ratings
    REVIEWS
    7
    4
    Overall
    Performance
    Story
    "Outstanding!"

    This exceptional book should come as no surprise to readers of Ryan's previous works; the quality of his writing and the immense value he brings the reader, and to any would be practitioner, will be measured in a very positive R.O.I. This new release is destined to become a classic..... A Perennial for sure ( No need for the afterword or conclusion in their current form, Ryan).
    Having absorbed this in one sitting as an audiobook, I'll be buying a hardback version to sit on my bookshelf.... After a good while getting dog-eared as desk companion.... And between the bookends that guard David Meerman Scott, Anne Handley, Dee Blick, Daniel Priestley, Seth Godin... Ryan Holiday is one of The Greats in marketing. This book will save you YEARS.

    0 of 0 people found this review helpful
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  • Spencer Perry
    18/07/17
    Overall
    Performance
    Story
    "The Most Comprehensive Book on Making Things, Ever"

    Without a doubt, future-you will be grateful to present-you for buying, listening, and re-listening to this book.

    Engaging the reader with concrete examples and stories for each claim and strategy, Ryan quickly covers every base you can currently imagine regarding how to create and present important work.

    One of my favorite things about Ryan's writing is he doesn't just tell you what you want to hear, he tells you what you need to hear. His writing makes you want to be a better person, and he presents constructive and applicable ways to do the work this endeavor requires.

    Whether you've read/listened to his work before, or you're coming into this world of media stunts, stoicism, and creativity for the first time, you'll certainly learn valuable lessons from this book, and enjoy every second of his fast-paced, story-rich presentation.

    3 of 3 people found this review helpful
  • C. Singer
    Idyllwild, CA
    28/07/17
    Overall
    Performance
    Story
    "Another Home Run"

    I didn't think this book was going to pertain to me because I am an Innkeeper of a little historic (perennial) lodge in the mountains of California. I gleaned many gems and even made a significant change to allocating advertising dollars. Thank you Ryan for writing such a useful & entertaining book. I have every one of yours and my favorite is The Obstacle Is the Way but this is a close 2nd. I am one of your "Iron Maiden" fans & I had never e en heard of them before your book. Thanks Ryan.

    1 of 1 people found this review helpful
  • G. McInnis
    28/07/17
    Overall
    Performance
    Story
    "Worth the credit"

    Great book overall. Requires a 2nd listen to get all the details. Ryan lays out a great basic road map he built his own success on and how others did as well.

    1 of 1 people found this review helpful
  • matt w radcliffe
    23/07/17
    Overall
    Performance
    Story
    "This is a great book!"

    Ryan Holiday has been living the world of marketing for almost 20 years now and his experiences with Tucker Max, Robert Greene, American Apparel, and the work he's done since helping start Brass Check inform what he talks about in this book. In this book, Ryan provides insight on a pathway to creating a perennial seller which I think should be the goal for any creative, entrepreneurial, or marketing endeavor anyone embarks on, and his advice is timeless and effective. On top of that, he provides effective and engaging narration of his book that is well worth the listen. You should most definitely add this book to your library and refer back to it as you create and market your own business or works of art.

    1 of 1 people found this review helpful
  • Andrew Christison
    California
    21/07/17
    Overall
    Performance
    Story
    "Recipe for Creating Art that Lasts"

    Ryan Holiday has done a tremendous job in boiling down the most important elements of creating and marketing art throughout history and in depth details on actionable steps within the modern economy. Through exhaustive research, as always, he's able to synthesize the works of countless others on this subject while adding his own unique spin to make it a must-read for authors, musicians, comedians, and artists of any kind.

    1 of 1 people found this review helpful
  • R. A. Allen
    16/08/17
    Overall
    Performance
    Story
    "Super inspiring for creatives"

    great book full of real life anecdotes. feeling super inspired after listening. definitely worth a listen.

    0 of 0 people found this review helpful
  • Thomas Morgan
    Carbondale, CO United States
    16/08/17
    Overall
    Performance
    Story
    "Value Bombs"

    Ryan really brings it! Tons of valuable information that I am going to return to time and time again in my entrepreneurial pursuits.

    0 of 0 people found this review helpful
  • DiddyWoods
    Mesa, AZ
    11/08/17
    Overall
    Performance
    Story
    "To Create A Masterpiece "
    What did you like best about this story?

    What a great book if you're looking to create a lasting impact with your product/project this is a must read. Another smash hit from Ryan Holiday


    Have you listened to any of Ryan Holiday’s other performances before? How does this one compare?

    Just as great as his others


    0 of 0 people found this review helpful
  • corbyn tyson
    11/08/17
    Overall
    Performance
    Story
    "Why Are You Reading This Review? Just Buy it."
    If you could sum up Perennial Seller in three words, what would they be?

    A Breath of Fresh Air.


    Any additional comments?

    I've been in Marketing and Advertising for 15years and when people ask me for my services I will now make them read this book before meeting with me. It is such a breath of fresh air for someone to talk about the long game and to look at the product first. As a creator and a marketer I feel energized and refreshed after reading this book.

    0 of 0 people found this review helpful
  • Jim
    09/08/17
    Overall
    Performance
    Story
    "Ok, but..."

    Good concepts and good ideas, however the author goes off topic several times and brags about things he's done, or said to manipulate others which is less than stellar. Focus on purpose. It's not about you, it's about others!

    0 of 0 people found this review helpful

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