Business quiz: If your company has to decide between doing what's right and making a profit, which should it be? Answer: both. If that seems like a fantasy, then you should hear what Whole Foods Market CEO John Mackey has to say. Mackey owes his astounding success to "conscious business" - a revolutionary model that embraces both profitability and the higher good. In Passion and Purpose, he reveals his vision of businesses fueled by the entrepreneurial spirit acting as a force for positive change and invites you to take part in this emerging renaissance. Join this remarkable leader as he illuminates:
What companies are best equipped to survive economic hardship? John Mackey makes the case that today's conscious businesses are poised to do more than weather the storms of the marketplace - they will create a new, sustainable form of capitalism for the future. Here is a call to action from one of today's most inspiring business pioneers to add your own passion and purpose to the rising tide that is changing our world.