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Summary

Selected by HubSpot as one of the top 20 sales books of all time

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to:

  • Identify a strategic, finite, workable list of genuine prospects
  • Draft a compelling, customer-focused "sales story"
  • Perfect the proactive telephone call to get face-to-face with more prospects
  • Use email, voicemail, and social media to your advantage
  • Overcome - even prevent - every buyer's anti-salesperson reflex
  • Build rapport, because people buy from people they like and trust
  • Prepare for and structure a winning sales call
  • Stop presenting and start dialoguing with buyers
  • Make time in your calendar for business development activities
  • And much more

Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

©2012 Mike Weinberg (P)2017 Gildan Media LLC

Critic reviews

"Mike Weinberg takes the mystery out of prospecting for new business. New Sales. Simplified. provides a powerful, practical, and proven framework to help sales­people successfully convert today's crazy-busy prospects into new customers." (Jill Konrath, author of SNAP Selling and Selling to Big Companies)

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great book!

I have really enjoyed how this simple and easy to follow book is describing highly effective methods of increasing the sales and methods of approaching sales. Everyone sales, and business should get this book!

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Excellent

Well put together and thought out. The structure is good and Mike is very good and getting the importance across.

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Ridiculous

Just hours of metaphoric drivel about how good his strategy is... without ever explaining what it is!!! Infuriating!!!

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SAVE YOUR MONEY DONT BUY THIS

This book is full of of old ideas that will help if your new to sales. But if you have been in sales more than 3 months or if you have ever read any other sales book then this is a waste of time. Save your money.
Not forgetting the paid for advert chapter on South West Airlines that will make you think why did I pay for this when it is just an advert.

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Brilliant

Absolute must if in SALES OR STARTING OUT IN SALES WORTH EVERY PENNY. AMAZING WILL BE LOOKING OUT FOR MORE BY MIKE

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Great Book

This is the best book on sales. it has some hard truthsbut none the less important messages

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I cringed when Mike described the mistakes I have made

What a brilliant book on sales. I've been in sales (admittedly as a key account manager) for a long time. I'm a recent convert to the theory that you shouldn't puke on your customers (resist the temptation to deliver a boring PowerPoint) but there is a whole lot more practical advice that Mike gives, with great examples.

Thoroughly recommended for anyone who has to sell for a living. I will be buying copies for my team.

1 of 2 people found this review helpful

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honest, straight talking advice that resonates!

Great book! gets straight to business offering sound advice that once put in to action will improve both the input and output of my sales team. I managed to make substantial notes and listen to this book in two days. Both enjoyable and informative, this book comes very highly recommended from a self confessed business book junkie!

1 of 2 people found this review helpful

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An amazing practical analysis of the sales process

This book wonderfully narrated by Mike goes into such clear analysis of the sales process chapter by chapter with personal stories that support his thought process. This is a must listen for any sales person no matter where they are on their journey. Listen and then listen again.

0 of 1 people found this review helpful

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  • Ryan
  • 09-07-17

Now read by the author!

What did you love best about New Sales. Simplified.?

Tremendous book on prospecting/new business development.

What other book might you compare New Sales. Simplified. to and why?

Fanatical Prospecting

What about Mike Weinberg’s performance did you like?

He really comes across as knowing his stuff!

Any additional comments?

As a owner of the hard copy, kindle version, and first edition audible version, I just wished the updated version narrated by the author would have been offered at discount, but it didn't stop me from purchasing it (again)!

2 of 2 people found this review helpful

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  • DonR123
  • 18-07-17

Great book and all you need to know about selling

Loved the book and listening to Mike Wineberg was thoroughly enjoyable. I will definitely be following the strategy and advice given here.

Recommend this to any sales person wants to excel and be successful there by enhancing their careers and making selling very enjoyable

1 of 1 people found this review helpful

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  • Stephanie Beck
  • 29-06-18

Best sales book. Ever.

Don’t waste anymore time trying to validate this purchase and just dive in - you won’t be sorry.

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  • Fernando
  • 15-06-18

Great tips to get you going

There are some good tips and strategies to apply to your sales position. Chapter 8 and 9, about the power statement was worth the book.

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  • Daniel
  • 14-06-18

Best New Business Book!!

Mike is an amazing story teller with REAL world knowledge on how to get New Business. Cannot say how excellent this was written and Narriated! You gotta get this book if you want to know how to get New Business!!! So real and accurate with what and how being taught!!! Can't wait to use and get more of his materials!!! Thanks Mike!!!

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  • Toni W.
  • 11-06-18

An excellent prospecting guide.

Excellent reader, I didn’t want to stop listening.

This is likely the best prospecting and new customer development guide I have have read or listened to in years. Excellent examples and very accurate. Use these principles and you will achieve success in sales.

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  • emily savoye
  • 28-05-18

My Favorite Sales Book

This book has everything a salesperson needs to be successful. It was refreshing to hear a sales strategy that is not a bunch of convoluted BS. I’ve been in sales for years and have been trained on so many of the “latest and greatest” sales strategies that seem to create more problems than they solve. It was also great to hear mention that companies need to be supportive of salespeople and allow then to sell instead of spending all their time servicing etc.

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  • Richard Sowah
  • 16-05-18

Awesome

loved it I wish I can keep this book away from my competitors. Thanks Mike

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  • Lane Blezinger
  • 03-05-18

immediate success

following his structure, I recieved immediate success as well as help take down the fears of reaching out to new customers

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  • Utilisateur anonyme
  • 17-04-18

Awesome

This may be the best investment in my young sales life. I Loved every second.