Listen free for 30 days

Listen with offer

Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
New Rules for Business cover art

New Rules for Business

By: Charlene Li, Josh Bernoff, Ann Handley, C. C. Chapman, Jay Baer, Amber Naslund
Narrated by: Josh Bernoff, Ann Handley, C. C. Chapman, Erik Synnestvedt
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically.

Buy Now for £30.99

Buy Now for £30.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

LEARN THE NEW RULES FOR BUSINESS.... 3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU!

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!)...now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business.

In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day - and talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.

©2011; 2010; 2011 Charlene Li, Josh Bernoff; Ann Handley, CC Chapman; Jay Baer, Amber Naslund (P)2012 Gildan Media LLC

What listeners say about New Rules for Business

Average customer ratings
Overall
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.