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Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR Audiobook

Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR

Regular Price:£13.79
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Publisher's Summary

The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.

This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.

The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.

The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.

Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.

©2017 K. L. Hammond (P)2017 K. L. Hammond

What the Critics Say

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5.0 (25 )
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5.0 (25 )
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  •  
    ankitha 04/01/2018
    ankitha 04/01/2018
    HELPFUL VOTES
    1
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    28
    26
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    "I really liked this book..."

    This is really a great book.
    Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
    Loved it!!!

    0 of 0 people found this review helpful
  •  
    muzainah 04/01/2018
    muzainah 04/01/2018
    HELPFUL VOTES
    1
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    71
    66
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    "Super book"

    The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.

    0 of 0 people found this review helpful
  •  
    Aarav 04/01/2018
    Aarav 04/01/2018
    ratings
    REVIEWS
    5
    5
    Overall
    Performance
    Story
    "wow"

    This book is about Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR. Highly suggested.

    0 of 0 people found this review helpful
  •  
    Balaji 04/01/2018
    Balaji 04/01/2018
    ratings
    REVIEWS
    5
    5
    Overall
    Performance
    Story
    "Very well written"

    The author has presented such a useful book for me, Personally, i was looking for this book for so long. Thanks to my friend who give this book. Really felt good to listen to it.

    0 of 0 people found this review helpful
  •  
    talithabenjamin 04/01/2018
    HELPFUL VOTES
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    112
    101
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    "Best book ever!!!"

    Great, short and to the point. I rarely give five stars, but it’s the best book, you'll spend on an audio (I did Audible, but I’ll also buy the book to get the references easily ).

    0 of 0 people found this review helpful
  •  
    Mthujan 03/01/2018
    Mthujan 03/01/2018
    HELPFUL VOTES
    1
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    REVIEWS
    86
    82
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    0
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    "Awesome book!"

    Wonderful book! This kept my interest from beginning to end. Would love to see more from this author.

    0 of 0 people found this review helpful
  •  
    reema 03/01/2018
    reema 03/01/2018
    ratings
    REVIEWS
    55
    49
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    "Excellent reference guide. "

    Highly recommend for any small business owner on through to anyone wanting to grow their digital marketing!

    0 of 0 people found this review helpful
  •  
    meenachi 03/01/2018
    meenachi 03/01/2018
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    78
    67
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    "Author nailed it...."

    Moving my company from traditional marketing to digital and this book is a must-Listen for my people. Thanks!

    0 of 0 people found this review helpful
  •  
    Suson 03/01/2018
    Suson 03/01/2018
    ratings
    REVIEWS
    6
    6
    Overall
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    Story
    "learn from this book."

    K. L. Hammond is a great thinker, he made an excellent audiobook. This book shows his knowledge and capability.

    0 of 0 people found this review helpful
  •  
    Remo 02/01/2018
    Remo 02/01/2018
    ratings
    REVIEWS
    9
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    "Interesting book...."

    This book is so interesting, you can listen to it and it will open your eyes to a whole new approach to users. If you've tried the usual methods without much success, this is for you.

    0 of 0 people found this review helpful
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  • Zack
    10/01/18
    Overall
    Performance
    Story
    "Very well written"

    I have to explains that I like to listen to all books by this author. They are usually filled with lots of helpful information and gives provides positive for everyone. Definitely, highly suggested to listen to it. Thank you,

    0 of 0 people found this review helpful
  • Sarah
    10/01/18
    Overall
    Performance
    Story
    "LOVE THIS BOOK"

    This book is so interesting, you can listen to it and it will open your eyes to a whole new approach to this type of books. If you've tried the usual methods without much success, this is for you.

    0 of 0 people found this review helpful
  • Veera
    10/01/18
    Overall
    Performance
    Story
    "wow"

    I purchased this guide with the aim of gaining some information on how to improve and know some useful information about marketing.

    0 of 0 people found this review helpful
  • Semba
    10/01/18
    Overall
    Performance
    Story
    "Awesome book"

    This is an excellent book for digital marketing. It's filled with so much valuable information that makes it a must listen to it!

    0 of 0 people found this review helpful
  • Vikram
    08/01/18
    Overall
    Performance
    Story
    "perfect book"

    It is an awesome guide, which helps me in my marketing business. I like to suggest it for all the users who are all in the marketing field.

    0 of 0 people found this review helpful
  • Ramona Zamora
    Brooklyn, NY
    04/01/18
    Overall
    Performance
    Story
    "good quality"

    Great quality. The book seemed brand new. It was clean, all informations where there.. No tears or wears!

    0 of 0 people found this review helpful
  • Reinaldo Costa
    04/01/18
    Overall
    Performance
    Story
    "good condition"

    It is exactly what I was looking for and I didn't have to wait a long time for it. The book is for my academic course but the content is easy to understand and I really like the summaries at the end of each chapter

    0 of 0 people found this review helpful
  • Rodney Wagner
    04/01/18
    Overall
    Performance
    Story
    "learning good"

    Been a great book so far. Sadly I wasn't able to keep up doing one chapter a day, but still I'm learning a lot from it

    0 of 0 people found this review helpful
  • Marcelino Cuevas
    04/01/18
    Overall
    Performance
    Story
    "good buy"

    This book contains a lot of good information and I found it useful during my class. I was not thrilled about the price, but I intend to keep it to utilize it in the future, so I think it was a good buy.

    0 of 0 people found this review helpful
  • smith
    04/01/18
    Overall
    Performance
    Story
    "coming up"

    The book was in better condition than I was expecting. I am glad I went with the older edition rather than spending more money on the newer ones. The only difference I have found is the order of the chapters. Its no big deal you just have to be careful to study the right chapter when the professor has a quiz coming up

    0 of 0 people found this review helpful

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