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It's Not Luck Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints

Regular Price:£12.39
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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What Members Say

Average Customer Rating

4.6 (33 )
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4.4 (27 )
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Story
4.4 (27 )
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Performance
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  •  
    28/06/2017
    28/06/2017 Member Since 2017
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Great follow on from The Goal."

    If you have listened to the first instalment this is a must to carry on the story.

    Some great ideas of how to structure thinking to tackle problems within marketing!

    0 of 0 people found this review helpful
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  • Robert Justice
    22/02/16
    Overall
    Performance
    Story
    "Good story. Ok performance"

    The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

    The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

    4 of 4 people found this review helpful
  • Puya Parniani
    Los Angeles
    26/01/17
    Overall
    Performance
    Story
    "Good, but not as good as the original"

    overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

    2 of 2 people found this review helpful
  • forReviews
    19/08/17
    Overall
    Performance
    Story
    "Good book need visuals"

    It's very hard to follow a lot of the information presented without seeing the referenced diagrams.

    0 of 0 people found this review helpful
  • Douglas C Hammon
    Hildale, UT United States
    08/08/17
    Overall
    Performance
    Story
    "excellent book. Need multiple voice actors"

    excellent book. Would highly recommend. Need multiple voice actors for the key characters. Would recommend book.

    0 of 0 people found this review helpful
  • Rene
    08/08/17
    Overall
    Performance
    Story
    "Very usefull and perfect told. Makes you want more"

    If you also have resd or listen to The Goal this is a perfect match. But it can also standalone.

    0 of 0 people found this review helpful
  • Al
    Houston, TX, USA
    15/07/17
    Overall
    Performance
    Story
    "Excellent excellent story, well performed, and insightful as to how to gain a competitive advantage"

    I am a manager in an organization that is undergoing a significant transformation. I listened to this book to help me to understand how to methodically develop the competitive advantage for my part of organization. The approach of assessing the customers needs and developing a strategy based on these as not new. This was covered in marketing and other classes in my MBA. (Recognize that when this book was published, this was not necessarily a standard approach.) More important to me, is the methodical if then approached used in formulating a cloud and the discussion of how to go through and restructure the product you were delivering as part of the overall package.-product, distribution, terms, etc. I would recommend this book to anyone who is looking to restructure and understand their competitive advantage.

    0 of 0 people found this review helpful
  • Anonymous
    15/07/17
    Overall
    Performance
    Story
    "Great Book."

    Loved it, couldn't stop listening. Gave to my team at work. Great follow up to The Goal.

    0 of 0 people found this review helpful
  • Jose Arturo Mora Soto
    Madrid
    07/06/17
    Overall
    Performance
    Story
    "Just the best book about how to boost marketing"

    This books offers a great view of how to implement TOC to boost marketing initiatives.

    0 of 0 people found this review helpful
  • jose
    03/06/17
    Overall
    Performance
    Story
    "Finance Story is Ok the Philosophy is Childish"

    Another good book by Goldratt for the manufacturing professional. The stories related to production and getting maximum value from assets are very good. You get much from the story on how to get improvements from paradigm changes.

    The bad part is the "thought cloud" stuff that is pure consultant drivel. I almost can't believe how stupid some of this book really is. That said, Goldratt's novela techniques have always been extremely poor.

    You buy this book for the solutions, but not much is added to the knowledge created by the "Goal".

    0 of 0 people found this review helpful
  • Mom of 7
    26/05/17
    Overall
    Performance
    Story
    "small business owner"

    loved it, helped on many levels, I would encourage any business person. to read ot.

    0 of 0 people found this review helpful

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