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Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

What members say

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Excellent book - definitely a ‘Go-to’ book

Great book narrated by the author, which added authenticity.

Thank you for the value you share - practical advice that can immediately be put into practice.

Excellent book for those involved with product development, leading product development teams and those considering a change in role.

Highly recommended and I’ll be purchasing the paper book to keep handy on my shelf and highlight as required.

2 of 2 people found this review helpful

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Insightful and full of useful practical guidance

It always helps when a book is narrated by the author. Good advice on how to do it properly from someone who has evidently spent years in the business. Very useful.

4 of 5 people found this review helpful

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the new testament in agile product management

if you think it's not worth reading the 2nd edition having read the first then you're missing out. this time around everything is rewritten to talk to organisations delivering at scale.

1 of 1 people found this review helpful

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  • Amazon Customer
  • 22-03-18

audio is strange. noticeable audio edits.

Performance is strange. One can hear the voice change mid sentence like it was recorded at a different time in a different environment..

7 of 8 people found this review helpful

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  • T. Leach
  • 11-07-18

I wish I had this book earlier

Great book! Every person trying to create the future should listen or read this book.

1 of 1 people found this review helpful

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  • D Pohl
  • 25-05-18

Bad recording devalues this product

Amazon should junk this recording and re-record with a professional reader.

I find it amazing that the author has all these great ideas on product management, but he doesn't apply any of them to the recording of this audiobook.

The recording jarringly shifts in both audio quality and pitch on approximately every 10th sentence. It's obvious that some editor went back and re-recorded certain passages, and then stitched the final audio product together in an amateurish way.

Also, the author overdoes the emphasis. He must inflects his voice to raise the implied importance of a passage way too often. This happens so often that the listener just starts zoning out. It's like listening to a business leader that prioritizes everything as #1.

I'm sure there's lots of great product management ideas in here somewhere, but they get lost in the poor reading.

2 of 3 people found this review helpful

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  • Raoni Caselli
  • 22-05-18

Great book for tech lovers

I really enjoyed the book, although I am not a PM, it had immense value all the same, giving good examples and rich content on building tech products.

1 of 2 people found this review helpful