We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
Influence Audiobook

Influence: The Psychology of Persuasion

Regular Price:£26.79
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
    • Free, unlimited access to Audio Shows
  • - or -

Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (510 )
5 star
 (322)
4 star
 (136)
3 star
 (36)
2 star
 (10)
1 star
 (6)
Overall
4.4 (410 )
5 star
 (257)
4 star
 (102)
3 star
 (36)
2 star
 (8)
1 star
 (7)
Story
4.5 (415 )
5 star
 (264)
4 star
 (108)
3 star
 (34)
2 star
 (5)
1 star
 (4)
Performance
Sort by:
  •  
    Miss T UK, Central 25/10/2016
    Miss T UK, Central 25/10/2016 Member Since 2016
    HELPFUL VOTES
    14
    ratings
    REVIEWS
    4
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Fantastic"

    Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.

    10 of 11 people found this review helpful
  •  
    Alban LondonUnited Kingdom 11/11/2017
    Alban LondonUnited Kingdom 11/11/2017 Member Since 2017
    HELPFUL VOTES
    22
    ratings
    REVIEWS
    10
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Top reading"

    I would score this book 5 Stars.

    It was a brilliant book a well researched book and extremely informative book in the space of compliance and how we are forced to comply with other people's demands through various set of tricks that use on us. By reading this book you will become aware of these tricks and how you feel at various points that someone makes an attempt to trick you.

    It will give you the opportunity to have a calm demeanor about yourself and achieve composure before taking decisions that may later be regrettable in haste.

    Reading this book will save you a lot of time will give you great lessons on how to handle compliance professionals in the future in fact how to handle your boss and your relationships in general.

    The sooner you get reading this book the quicker you will have the chance to combat compliance professionals who use lots of tricks to force you into a decision that you probably will regret later on.

    I wish I'd read it when it was first published.

    Read it today!

    4 of 4 people found this review helpful
  •  
    MR N. 10/06/2017
    MR N. 10/06/2017 Member Since 2017
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great for marketing , sales and buyers"

    A real insight into influence , I read this after pressuation which is written much later , and this book still stands its ground as a heavy weight.

    Moony Victoire nijjar
    My sos family

    3 of 3 people found this review helpful
  •  
    What's this? 06/08/2017
    What's this? 06/08/2017
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    4
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "INFLUENCE"
    What made the experience of listening to Influence the most enjoyable?

    Explains in detail how many techniques in influence and persuasion are used. A good listen with quite a few surprises.


    2 of 2 people found this review helpful
  •  
    missmiss291@yahoo.co.uk 01/08/2017
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Jamestown Lies "

    I liked the book for the most part up until the Jim Jones and his feeble minded followers bit. If he researched properly he would know that the people were in fear, he used guns and other methods to achieve this. So this alone makes me question the facts of this book.

    3 of 4 people found this review helpful
  •  
    Vikki Marie Gaynor Wirral, UK 20/07/2017
    Vikki Marie Gaynor Wirral, UK 20/07/2017
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    25
    25
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Very useful .. easi too understand "

    some parts were very good and the ideas and information is put in an easi to understand and use in every day life
    Well worth a listen but some of it was somewhat complicated..
    Listen with your brain in gear.. not a book for relaxing with ...

    1 of 1 people found this review helpful
  •  
    MarkE 25/05/2017
    MarkE 25/05/2017 Member Since 2015
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    12
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "An essential read for a Facebook world!"

    In a time when you can be psychologically profiled just by your likes on Facebook, and then be sent messages that will appeal to you, this book is an essential read. A well written, researched and read book.

    3 of 4 people found this review helpful
  •  
    Andrew Kirtland 05/03/2017
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    13
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Enjoyed. Will listen again."

    Good though a few self indulgent bits.
    Powerful and dangerous.
    Preaches against manipulation though the advice is weaker than the empowerment for manipulators.

    1 of 1 people found this review helpful
  •  
    Varez White 22/03/2017
    Varez White 22/03/2017 Member Since 2016
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    4
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Easy listen"

    Really enjoyed this one as it was so easy to listen and absorb. I was surprised when it ended as the time just flew by. Definitely on my recommendations list.

    4 of 6 people found this review helpful
  •  
    Ben B. 01/02/2017
    Ben B. 01/02/2017 Member Since 2017
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Entertaining and informative"

    If your running a business of any size or are working in sales or marketing this audio book is worth a listen.

    3 of 5 people found this review helpful
Sort by:
  • ProudPapa34
    08/01/17
    Overall
    Performance
    Story
    "Eye Opening"

    I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

    38 of 40 people found this review helpful
  • Tim
    18/10/16
    Overall
    Performance
    Story
    "Awesome book!"

    This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

    18 of 19 people found this review helpful
  • B. Ferguson
    06/12/16
    Overall
    Performance
    Story
    "Excellent"

    This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

    It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

    32 of 36 people found this review helpful
  • Tobi
    03/11/16
    Overall
    Performance
    Story
    "Great content, slow in the middle, redeems itself quickly"

    This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

    17 of 19 people found this review helpful
  • Mikko SF
    San Francisco, CA
    26/04/17
    Overall
    Performance
    Story
    "Finally got through this classic"

    I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

    15 of 17 people found this review helpful
  • James Bong
    16/04/17
    Overall
    Performance
    Story
    "Better to purchase the actual book"

    This is a fascinating book about influence. The contents are brilliant but I would highly suggest those who are interested to get the actual book instead of the audiobook version. I found myself having to listen to a few sections repetitively in order to grasp and understand the point. It's easier to do that from a book than through audible.

    20 of 23 people found this review helpful
  • Tom Huffman
    28/01/17
    Overall
    Performance
    Story
    "Life decisions"

    This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

    14 of 16 people found this review helpful
  • Rosanne
    So Burlington, VT
    10/12/17
    Overall
    Performance
    Story
    "Dated but relevant "

    Although this was written 20 or 30 years ago the underlying information is relevant more so now than ever. I thought the book was a bit too long and the points being made could have been done more concisely; however it was still a valuable use of my time to listen to the entire book.

    The only slightly annoying aspect of listening to the reader was hearing his inhalation of breath before speaking. He has a very good voice and his narration was pleasant; but I found his frequent intakes of breath a bit annoying.

    3 of 3 people found this review helpful
  • coby
    10/05/17
    Overall
    Performance
    Story
    "bloated entry level knowledge"

    Not worth the time for those already familiar with the subjects.

    This is good for people who are new to psychology and prefer lengthy descriptions and multiple examples of these concepts.

    The information is mostly accurate yet the authors ego slips in occasionally. Some needed ethical commentary on the "initiation rights" segment are somewhat omitted.

    If you are looking for more advanced and consolidated material, go with "you are not so smart" or a few other titles that have more efficient delivery with more topics.

    18 of 22 people found this review helpful
  • isaiah
    09/01/17
    Overall
    Performance
    Story
    "the narrator was dull to me but great content."

    I found some nuggets of information here. For me this was the second worst narration in an audiobook.

    13 of 16 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.