Listen free for 30 days

Listen with offer

  • Influence

  • Science and Practice, ePub, 5th Edition
  • By: Robert B. Cialdini
  • Narrated by: Lloyd James
  • Length: 12 hrs and 25 mins
  • 4.6 out of 5 stars (516 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Influence cover art

Influence

By: Robert B. Cialdini
Narrated by: Lloyd James
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £13.00

Buy Now for £13.00

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

$100M Leads cover art
$100M Offers cover art
The Sales Acceleration Formula cover art
The 7 Habits of Highly Effective People cover art
Gap Selling: Getting the Customer to Yes cover art
The Almanack of Naval Ravikant cover art
The Psychology of Money cover art
The Magic of Thinking Big cover art
The 22 Immutable Laws of Marketing cover art
Contagious cover art
Methods of Persuasion cover art
Ca$hvertising cover art
Sell or Be Sold: How to Get Your Way in Business and in Life cover art
Made to Stick cover art
Expert Secrets cover art
Predictable Revenue cover art

Editor reviews

Understanding our psychology is made easy with the fascinating audiobook Influence: Science and Practice, written by well-known author and Professor of Psychology Robert B. Cialdini and narrated by Lloyd James. In complete and unabridged 5th Edition, this book is an intriguing look at why people say ‘yes’ and what makes us vulnerable to other’s requests. Hear the six psychological categories that lead us to be persuaded. Written in prose, this book is easy to read with the information memorable. It is the perfect tool for training in sales and marketing roles. Available now from Audible.

Summary

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini

What listeners say about Influence

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    373
  • 4 Stars
    110
  • 3 Stars
    22
  • 2 Stars
    7
  • 1 Stars
    4
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    303
  • 4 Stars
    93
  • 3 Stars
    36
  • 2 Stars
    6
  • 1 Stars
    3
Story
  • 4.5 out of 5 stars
  • 5 Stars
    296
  • 4 Stars
    100
  • 3 Stars
    29
  • 2 Stars
    6
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Says nothing new - drab delivery

Unfortunately this is one of those academic, 'scientifically proven' books that regurgitates the obvious and paints every human interaction as a string of malevolent manipulation. Advances in understanding game-theory and tit-for-tat trade offs goes a long way to explaining most of the examples in the book. I couldn't make it all the way through ... its too sensationalist. repetitive, dry and not particularly convincing.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

9 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Good but long & repetitive

If there's an abridged version, listen to that. If you like drawn out explanations, reinforced argument - listen to this.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Interesting but flaws in recording

Liked the book and the content. Some of the stories seem to labour the points. There were a couple of instances in the recording where it would repeat itself.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Spoilt alittle by Audible being lazy

Very informative book overall. Enjoyed but couldn't help but wonder why Audible didn't bother to remove "end of cd 1....2....etc " prompts! Otherwise I would recommend.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

A decent listen

What did you like most about Influence?

An interesting topic, presented pretty well.

What did you like best about this story?

Some of the insights were interesting and of use

What does Lloyd James bring to the story that you wouldn’t experience if you had only read the book?

Not a lot really, it's hardly something that benefits from a voice actor

Was this a book you wanted to listen to all in one sitting?

No, far too long for that (13 hours nearly?!)

Any additional comments?

It's very US-centric, but the examples hold well for western culture and he does reference the differences in Eastern cultures a few times.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Starts slow but EXCELLENT audio book

I really struggled for the first hour or so as many of the examples regarding sales, advertising and marketing are somewhat obvious these days. Really starts to hot up half way through and couldn't stop listening from that point on. Enjoyable and educational. Excellent book

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Great AudioBook!

This is an excellent listen because of the importance of these principles in our society today. The only downside is that the language is pretty difficult to understand at least for people with English as their second and not first language

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars

Very well written.

All most impossible to put down once you start listening.. Narration is perfect.. You need to listen to it a couple of times

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars

Paradigm Shift

This book much like Selfish gene will change they way you view the world - for the better.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

this is a must listen great book

Great book for all those wanting insight cognitive bias which effect us all absolutely fantastic

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful