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Influence Audiobook

Influence: Science and Practice, ePub, 5th Edition

Regular Price:£23.49
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Audible Editor Reviews

Understanding our psychology is made easy with the fascinating audiobook Influence: Science and Practice, written by well-known author and Professor of Psychology Robert B. Cialdini and narrated by Lloyd James. In complete and unabridged 5th Edition, this book is an intriguing look at why people say 'yes' and what makes us vulnerable to other's requests. Hear the six psychological categories that lead us to be persuaded. Written in prose, this book is easy to read with the information memorable. It is the perfect tool for training in sales and marketing roles. Available now from Audible.

Publisher's Summary

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini

What Members Say

Average Customer Rating

4.6 (366 )
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Performance
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  •  
    C. Saba UK 12/02/2015
    C. Saba UK 12/02/2015 Member Since 2015
    HELPFUL VOTES
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    "Interesting but flaws in recording"

    Liked the book and the content. Some of the stories seem to labour the points. There were a couple of instances in the recording where it would repeat itself.

    6 of 6 people found this review helpful
  •  
    SII WOM Taunton, UK 19/03/2016
    SII WOM Taunton, UK 19/03/2016 Member Since 2010
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    "Good but long & repetitive"

    If there's an abridged version, listen to that. If you like drawn out explanations, reinforced argument - listen to this.

    3 of 3 people found this review helpful
  •  
    Icewraithuk 03/12/2014
    Icewraithuk 03/12/2014 Member Since 2012
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    Story
    "A decent listen"
    What did you like most about Influence?

    An interesting topic, presented pretty well.


    What did you like best about this story?

    Some of the insights were interesting and of use


    What does Lloyd James bring to the story that you wouldn’t experience if you had only read the book?

    Not a lot really, it's hardly something that benefits from a voice actor


    Was this a book you wanted to listen to all in one sitting?

    No, far too long for that (13 hours nearly?!)


    Any additional comments?

    It's very US-centric, but the examples hold well for western culture and he does reference the differences in Eastern cultures a few times.

    3 of 4 people found this review helpful
  •  
    Adrian NSW, Australia 11/11/2014
    Adrian NSW, Australia 11/11/2014 Member Since 2015
    HELPFUL VOTES
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    "Starts slow but EXCELLENT audio book"

    I really struggled for the first hour or so as many of the examples regarding sales, advertising and marketing are somewhat obvious these days. Really starts to hot up half way through and couldn't stop listening from that point on. Enjoyable and educational. Excellent book

    1 of 1 people found this review helpful
  •  
    Adrian Shaw 11/11/2014
    Adrian Shaw 11/11/2014 Member Since 2015
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    "Says nothing new - drab delivery"

    Unfortunately this is one of those academic, 'scientifically proven' books that regurgitates the obvious and paints every human interaction as a string of malevolent manipulation. Advances in understanding game-theory and tit-for-tat trade offs goes a long way to explaining most of the examples in the book. I couldn't make it all the way through ... its too sensationalist. repetitive, dry and not particularly convincing.

    8 of 12 people found this review helpful
  •  
    Maria A 22/09/2017
    Maria A 22/09/2017 Member Since 2017
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    "More about psychology of shortcuts rather than how to be influencing"

    I'd say it's More a book about psychology of shortcuts rather than how to be influencing yourself .

    0 of 0 people found this review helpful
  •  
    Amazon Customer 08/09/2017 Member Since 2016
    HELPFUL VOTES
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    "recommended by Charlie Munger"

    Book was recommended by Charlie Munger's vice president of Berkshire Hathaway and it a fantastic read it took to long to get around to listening to this book as it is full of things which I was unaware of

    0 of 0 people found this review helpful
  •  
    Alin T. 09/08/2017
    Alin T. 09/08/2017 Member Since 2017
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    "love it."

    This is one of the best book that i have read. i recommend this with all my trust

    0 of 0 people found this review helpful
  •  
    Aman Jamwal 26/05/2017
    Aman Jamwal 26/05/2017 Member Since 2017
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    "Influence review"

    Brilliant book, great tool for non-psychologists. Being an economist, it really helped me understand more about psychology as I have a growing interest in behavioural economics.

    0 of 0 people found this review helpful
  •  
    Andres Salazar Milano 03/05/2017 Member Since 2017
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    Story
    "Scary yet fascinating. "

    It is a must. Excellent book, excellent narrator and extraordinary content. Avoid the chip-chip sound, if you can. :)

    0 of 0 people found this review helpful
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  • Mtgplayer
    17/10/17
    Overall
    Performance
    Story
    "Good info"

    The information contained in the book is simple and confirmed everything you think you know about compliance techniques. If anything it brought me back from my ideas that master manipulators had some incredible insight in to human nature. Simple techniques aplied in layers can be used to influence people and scruples seem to be the only thing that gets in the way.

    0 of 0 people found this review helpful
  • Aaron Williams
    06/10/17
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    Performance
    Story
    "trick baby "

    trick baby, you know what it is. That mind and it's nonsense. woooo and wow. Everytime see it

    0 of 0 people found this review helpful
  • michael manzutto
    13/09/17
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    Story
    "life changing "

    Wow, this book changed my life. This is a book everyone must read. Especially in today's age with all the psychological warfare.

    0 of 0 people found this review helpful
  • Joe Keller
    12/09/17
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    "Great for any sales person or managers"
    Where does Influence rank among all the audiobooks you’ve listened to so far?

    A must for Marketers


    What was one of the most memorable moments of Influence?

    Resipracity .... there is a reason to take a client to dinner.


    0 of 0 people found this review helpful
  • Neto
    Mexico
    10/08/17
    Overall
    Performance
    Story
    "Extraordinario"

    Me encantó, me hubiera gustado leerlo antes
    Muy útil y con buenos ejemplos
    Lo recomiendo

    0 of 0 people found this review helpful
  • Denis V
    24/07/17
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    "Must read for business / marketing professionals"

    Research based insights make this an invaluable tool for marketers - also recommended for anyone interested in how to protect themselves from extremely effective sales techniques

    0 of 0 people found this review helpful
  • Justin Brown
    20/07/17
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    "great book"

    This was a great book the information is very interesting and the narration was way to listen to.

    0 of 0 people found this review helpful
  • Amazon Customer
    30/06/17
    Overall
    Performance
    Story
    "This book is a must read!"

    This book is a must read! It provides valuable information! Whether if you are a business owner, a consumer, or in marketing, this book can give great insight on the thought process of humans. (And perhaps maybe even protect you in the future) Knowledge is power!

    0 of 0 people found this review helpful
  • Omar Datardina
    03/05/17
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    Performance
    Story
    "Great education!"

    See how manipulation goes on all day long! By becoming aware of it one can do something about it.

    0 of 0 people found this review helpful
  • Lois Winters
    20/03/17
    Overall
    "thank you for enlightening me"

    I was shocked to learn how easily we are influenced and tricked to do, buy, vote etc what other people want even if it is not in our best interest. I have seen myself in these situations and thank the author for helping avoid these errors in the future.

    0 of 0 people found this review helpful

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