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Influence
- Science and Practice, ePub, 5th Edition
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
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Editor reviews
Summary
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
What listeners say about Influence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Adrian Shaw
- 11-11-14
Says nothing new - drab delivery
Unfortunately this is one of those academic, 'scientifically proven' books that regurgitates the obvious and paints every human interaction as a string of malevolent manipulation. Advances in understanding game-theory and tit-for-tat trade offs goes a long way to explaining most of the examples in the book. I couldn't make it all the way through ... its too sensationalist. repetitive, dry and not particularly convincing.
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9 people found this helpful
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- SII WOM
- 19-03-16
Good but long & repetitive
If there's an abridged version, listen to that. If you like drawn out explanations, reinforced argument - listen to this.
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6 people found this helpful
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- C. Saba
- 12-02-15
Interesting but flaws in recording
Liked the book and the content. Some of the stories seem to labour the points. There were a couple of instances in the recording where it would repeat itself.
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6 people found this helpful
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- Big BoBo
- 15-07-16
Spoilt alittle by Audible being lazy
Very informative book overall. Enjoyed but couldn't help but wonder why Audible didn't bother to remove "end of cd 1....2....etc " prompts! Otherwise I would recommend.
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3 people found this helpful
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- Icewraithuk
- 03-12-14
A decent listen
What did you like most about Influence?
An interesting topic, presented pretty well.
What did you like best about this story?
Some of the insights were interesting and of use
What does Lloyd James bring to the story that you wouldn’t experience if you had only read the book?
Not a lot really, it's hardly something that benefits from a voice actor
Was this a book you wanted to listen to all in one sitting?
No, far too long for that (13 hours nearly?!)
Any additional comments?
It's very US-centric, but the examples hold well for western culture and he does reference the differences in Eastern cultures a few times.
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3 people found this helpful
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- Adrian
- 11-11-14
Starts slow but EXCELLENT audio book
I really struggled for the first hour or so as many of the examples regarding sales, advertising and marketing are somewhat obvious these days. Really starts to hot up half way through and couldn't stop listening from that point on. Enjoyable and educational. Excellent book
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3 people found this helpful
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- Anonymous User
- 12-06-21
Great AudioBook!
This is an excellent listen because of the importance of these principles in our society today. The only downside is that the language is pretty difficult to understand at least for people with English as their second and not first language
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1 person found this helpful
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- Amazon Customer
- 03-08-18
Very well written.
All most impossible to put down once you start listening.. Narration is perfect.. You need to listen to it a couple of times
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1 person found this helpful
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- Tanvir Arafat
- 05-06-16
Paradigm Shift
This book much like Selfish gene will change they way you view the world - for the better.
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1 person found this helpful
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- acaihie
- 20-05-16
this is a must listen great book
Great book for all those wanting insight cognitive bias which effect us all absolutely fantastic
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1 person found this helpful