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  • If You're Not First, You're Last

  • Sales Strategies to Dominate Your Market and Beat Your Competition
  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 7 hrs and 47 mins
  • 4.8 out of 5 stars (473 ratings)
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If You're Not First, You're Last cover art

If You're Not First, You're Last

By: Grant Cardone
Narrated by: Grant Cardone
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Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What listeners say about If You're Not First, You're Last

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  • Overall
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    3 out of 5 stars

Repetitive

Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

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8 people found this helpful

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    5 out of 5 stars
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Engaging, exciting and insightful

First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

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3 people found this helpful

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    2 out of 5 stars
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    1 out of 5 stars

Not very insightful

Basically, the message of the book is that you should try harder and go above and beyond. That’s it. How do you do that? Well, there might be an other book explaining that part which was not included.

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2 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Started doubtful Now I m hooked

When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!

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2 people found this helpful

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    5 out of 5 stars
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    4 out of 5 stars

Brilliant Book

Would you consider the audio edition of If You're Not First, You're Last to be better than the print version?

Definitely better than the print version because of the additional content Grant throws in. Really gets you motivated.

Have you listened to any of Grant Cardone’s other performances? How does this one compare?

This is as good as any of his other books, just downloaded the latest one and can't wait to get started.

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  • 19-02-19

Not bad at all but

Not bad at all and good body of work with a good few gems like on 10x rule but not in par with Sell or Be Sold or Closer's Survival Guide which are mammoth gem drops by comparison. This book however will help to get your mind right if that's what you need or reiteration it you're feeling a little disoriented or approach-rusty. my aim was for sales gems and how-to like the above mentioned but this is more mindset. Can't fault the GC!

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1 person found this helpful

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    5 out of 5 stars
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Must read for sellers

Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.

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1 person found this helpful

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Truly awesome and inspiring

Grant cardone just rocks and delivers every single time. If your not taking action after this audio business is not for you

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1 person found this helpful

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    5 out of 5 stars
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Motivational Eye Opener

This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

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1 person found this helpful

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Real Talk

Loved the homework at the end of each chapter.
Brilliant practical tips I used as I was listening and putting in action.

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1 person found this helpful