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If You're Not First, You're Last Audiobook

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

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Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude

©2010 Grant Cardone (P)2012 Tantor

What Members Say

Average Customer Rating

4.8 (151 )
5 star
 (129)
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4.7 (133 )
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4.9 (134 )
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Performance
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  •  
    Ben 13/05/2015
    Ben 13/05/2015 Member Since 2015
    HELPFUL VOTES
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    "Engaging, exciting and insightful"

    First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

    2 of 2 people found this review helpful
  •  
    Andrea Bronzini 27/06/2016 Member Since 2017
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    "Repetitive"

    Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

    3 of 4 people found this review helpful
  •  
    Craig Williams 02/06/2016
    Craig Williams 02/06/2016 Member Since 2014
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    "Must read for sellers"

    Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.

    1 of 1 people found this review helpful
  •  
    Stephanie Falzon 22/02/2016 Member Since 2015
    HELPFUL VOTES
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    "Started doubtful Now I m hooked"

    When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!

    1 of 1 people found this review helpful
  •  
    gary 15/01/2016
    gary 15/01/2016 Member Since 2017
    HELPFUL VOTES
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    "Truly awesome and inspiring"

    Grant cardone just rocks and delivers every single time. If your not taking action after this audio business is not for you

    1 of 1 people found this review helpful
  •  
    Luke Q. 26/11/2015
    Luke Q. 26/11/2015 Member Since 2017
    HELPFUL VOTES
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    "Motivational Eye Opener"

    This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

    1 of 1 people found this review helpful
  •  
    Workfmhomediva 03/03/2015
    Workfmhomediva 03/03/2015 Member Since 2013
    HELPFUL VOTES
    5
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    9
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    "Real Talk"

    Loved the homework at the end of each chapter.
    Brilliant practical tips I used as I was listening and putting in action.

    1 of 1 people found this review helpful
  •  
    david 23/11/2017
    david 23/11/2017 Member Since 2017
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    2
    2
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    "Absolutel GOLD! "

    Grants voice is captivating and he not only shares top tips and proven methods he hammers home that YOU are the only variable

    0 of 0 people found this review helpful
  •  
    Allan Rankin 23/09/2017
    Allan Rankin 23/09/2017
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    5
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    "Not for the faint hearted"

    Great book and audio book. No holds barred approach to proactive steps and attitudes in business. Must listen. You can’t fail to take something good from this.

    0 of 0 people found this review helpful
  •  
    MR C J POULTER 22/08/2016
    MR C J POULTER 22/08/2016 Member Since 2014
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    "Fantastic"

    Loved every motivational and educational second of this book. I will make sure every member in my team listens to this book.

    0 of 0 people found this review helpful
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  • Michael M.
    08/10/16
    Overall
    Performance
    Story
    "Connected in 30 seconds"

    Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
    From a small business guy in Oregon, now humbled, Thanks Again! Mike M

    8 of 8 people found this review helpful
  • kelli
    11/06/15
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    "Phenomenal!!!!"

    I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

    4 of 4 people found this review helpful
  • Kyle A. Battis
    Concord, NH
    27/01/15
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    Performance
    Story
    "Great mindset training for those who want success"

    if you think that average sucks then listen to this book and implement what Grant recommends

    8 of 9 people found this review helpful
  • Bobby
    Kingsland, GA, United States
    18/05/12
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    "Worth the listen"

    I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

    8 of 9 people found this review helpful
  • Donovan
    Guyton, Georgia, United States
    11/01/14
    Overall
    Performance
    Story
    "Forces You To Ask - Am I Doing Enough?"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.


    What other book might you compare If You're Not First, You're Last to and why?

    Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?


    Any additional comments?

    A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

    16 of 19 people found this review helpful
  • Errol Jones
    19/02/17
    Overall
    Performance
    Story
    "Standard for entrepreneurs learning how to think about sales"

    I liked the transformative effect it had and continues to have on me as a budding superstar in entrepreneurship.

    I have an MBA/ engine but he supplies the oil that makes that engine run at high performance.

    This book and The 10X Rule are standard motivational resources with content that keeps our team on the same page.

    It may not resonate as much for people who have more background in sales because of their prior knowledge base but for those trying to become effective in sales of their ideas this Cardone is a start up must listen to repeatedly until he becomes a normal part of your sales and business attitude.

    2 of 2 people found this review helpful
  • Susan
    Redwood City, CA, United States
    26/03/12
    Overall
    Performance
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    "Must have tools for great salespeople & managers!"
    Would you recommend this book to a friend? Why or why not?

    I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.


    What three words best describe Grant Cardone’s performance?

    Enthusiatic, Motivational and sometimes overbearing. However he does a great job!


    What did you take away from If You're Not First, You're Last that you can apply to your work?

    I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.


    Any additional comments?

    This is one you will listen to over and over again,

    16 of 21 people found this review helpful
  • MartellSells
    Atlanta, GA, USA
    09/07/16
    Overall
    Performance
    Story
    "Title speaks for itself."

    No nonsense, get-after-it sales and success reality. If you're not up for a challenge, don't waste your time.

    1 of 1 people found this review helpful
  • Ken Walls (Author)
    Columbus, Ohio
    23/06/15
    Overall
    Performance
    Story
    "Sick sick sick!"

    This book is one of the best books I've ever listened to! Officially a staple in my life now! Thanks Grant Cardone!

    3 of 4 people found this review helpful
  • Linh Le
    OC, CA USA
    05/06/15
    Overall
    Performance
    Story
    "Grant is always droppin amazing knowledge"

    New techniques. New ways of thinking. We stay in the norm because we were taught a certain way growing up. If I can go back a few years with this knowledge I would definitely take that opportunity in a heartbeat. Great book! It will change the way you approach any given situation.

    1 of 2 people found this review helpful

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