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Summary

The success of any business depends on knowing the answers to these important questions: Why do some people buy once...and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back? From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
©1987 Michael LeBoeuf, All Rights Reserved (P)1997 Simon & Schuster Inc., All Rights Reserved, 1997 First Simon & Schuster Edition, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.

Critic reviews

"A powerhouse, a classic!" (James B. Patterson, Chairman and Creative Director, J. Walter Thompson, U.S.A., Inc.)

What members say

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  • Overall
    5 out of 5 stars
  • Justin
  • 25-01-06

One of the Best!!

This audio book is one of the best! A ton of great information for customer service that I use in my job. I also recommend buying the book, it includes additional tips. They are both very easy to understand, and EXTREMELY usefull!

3 of 5 people found this review helpful

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  • Joe
  • 27-04-18

older book...with principal s still ringing true<br />

more appropriate for today than it's original authored date!!! must read for anyone who dares to care!