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Summary

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

©2014 Alexandra Watkins (P)2014 Gildan Media LLC

Critic reviews

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." ( Publishers Weekly)

What members say

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  • Overall
    4 out of 5 stars
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Profile Image for rappody
  • rappody
  • 27-05-17

Great Book But

I think you really need to have the book in print to access the forms in the last few chapters.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Profile Image for rjossm
  • rjossm
  • 07-12-17

Came to my rescue!

I was in the process of coming up with a clever name for my blog and found this book at the perfect time! Great tips and strategies to come up with a great business or product name.

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    3 out of 5 stars
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    3 out of 5 stars
Profile Image for Clifford Robert Bemrose
  • Clifford Robert Bemrose
  • 21-07-17

Book could also be called One Woman's Opinion

Book entirely relied on the Author's opinion to make its case. So her rules often felt ambiguious and her examples contradictory. Despite that there is some wisdom sprinkled throughout, and felt her chapter on her brainstorming technique was very strong.

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Profile Image for Andrew
  • Andrew
  • 02-12-15

Entertaining, great informa and easy to understand

If you could sum up Hello, My Name Is Awesome in three words, what would they be?

Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.

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Profile Image for Rod Williams
  • Rod Williams
  • 27-05-15

Great Content

What made the experience of listening to Hello, My Name Is Awesome the most enjoyable?

The book had great content. I'm currently trying to name a business and the brainstorming ideas alone were invaluable.

What did you like best about this story?

The story was compact and easy to follow. For someone who is very novice naming, this was very helpful

Was this a book you wanted to listen to all in one sitting?

Yes

Any additional comments?

If you're using this book to name your business, consider getting the Kindle or paper version. There are a lot of things you'll want to reference back to

  • Overall
    4 out of 5 stars
Profile Image for Kattanib
  • Kattanib
  • 01-05-15

Helpful and short

Short yet provides some helpful tips that are easy to gasp and apply right away

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Profile Image for Daniel
  • Daniel
  • 16-01-15

It's good

Seemed a bit expensive for the length, but the content is good and punchy. Lots of tips and tricks about naming a company or product. The main takeaway for me was - there is a process, and you have to invest time and research! Don't get depressed if racking your brains once in a while doesn't get you an answer.