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Summary

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks

Critic reviews

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)

What members say

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  • Overall
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Great book, well narrated!

I really enjoyed this book, each chapter helped trigger more and more ideas!
There is a lot of value in this book, its a must!

3 of 3 people found this review helpful

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Very good book, but maybe not for audio

I really liked the content in the book, but I'm not sure it lends that well to the audio performance. It felt like a substantial part of the book was the reading of lists in a monotonic voice, so maybe better with the written book instead.

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Good insight

This is a great insight but it really focussed on companies with reasonable resources and funding. Not so helpful for early stage unfunded companies with limited resources.

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Great book

Great I sights well done. Good examples and theory combined in a very useful book. This book is useful for any business at any stage.

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damn good book. simple, to the point, no fluff.

the only question that I'm left asking myself is why some companies that experiment like hell don't grow while others that don't have a growth team do. i guess that are thousands of reasons why, but it would've been nice to explore some examples.

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Why So Stingy?

I don't know even where to begin but seriously don't I get any pdf for this book? Should I be listening and writing what? Come on, the book is good so please provide a pdf downloadable summary so we can download and apply some of the scaleable measurements in the book in real life.
Thank you.

0 of 2 people found this review helpful