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Hacking Growth Audiobook

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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Publisher's Summary

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks

What the Critics Say

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)

What Members Say

Average Customer Rating

4.7 (19 )
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  •  
    Phillip Boateng London, UK 07/06/2017
    Phillip Boateng London, UK 07/06/2017 Member Since 2016
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    3
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    "Great book, well narrated!"

    I really enjoyed this book, each chapter helped trigger more and more ideas!
    There is a lot of value in this book, its a must!

    3 of 3 people found this review helpful
  •  
    Boris1234 16/09/2017
    Boris1234 16/09/2017 Member Since 2016
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    4
    4
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    "Great book"

    Great I sights well done. Good examples and theory combined in a very useful book. This book is useful for any business at any stage.

    0 of 0 people found this review helpful
  •  
    Andrei Berechet New York 23/07/2017
    Andrei Berechet New York 23/07/2017 Member Since 2016
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    14
    7
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    "damn good book. simple, to the point, no fluff."

    the only question that I'm left asking myself is why some companies that experiment like hell don't grow while others that don't have a growth team do. i guess that are thousands of reasons why, but it would've been nice to explore some examples.

    0 of 0 people found this review helpful

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