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Summary

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.
Listen to more Guerrilla tactics.
©1999 Jay Conrad Levinson, Mark S.A. Smith, and Orvel Ray Wilson (P)2000 Blackstone Audiobooks, Inc.

Critic reviews

"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." (Mark Victor Hansen, coauthor, Chicken Soup for the Soul)
"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." (Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com)

What members say

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  • Overall
    2 out of 5 stars
  • Ulrich
  • 17-03-05

unsuited for audio book, no new content

looking for thousands of more or less unstructured tips and tricks? this is your book. but you will have a hard time remembering any of them. better buy the book. nothing really new contentwise; looks like the author said: "I had success with my GUERILLA MARKETING book, so why not write a GUERILLA NEGOTIATING book?" (even if I don't have to say something important, people will buy it anyway...

15 of 17 people found this review helpful

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    5 out of 5 stars
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  • musical engineer
  • 18-05-13

useful

What did you love best about Guerrilla Negotiating?

Not how to cheat your adversary, but how to identify impediments to agreement and how to design solutions to address those impediments.

Would you listen to another book narrated by Edward Lewis?

Yes

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I regret not reading it years ago...

Any additional comments?

Could be a useful addition to any business school curriculum.