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Summary

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers in the '90s care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the 21st century. Levinson is the author of 8 volumes in the Guerrilla Marketing series, the most popular marketing philosophy of our time.
Listen to more Guerrilla tactics.
©1993 by Jay Conrad Levinson (P)1995 by Blackstone Audiobooks

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  • Overall
    1 out of 5 stars
  • Kenneth
  • 03-12-05

Highly Relevant to the 1980s

I actually listened to the whole thing. I have a long commute and it?s mildly interesting; besides these days listening to the news it too depressing. But by the time I was 1/3 of the way through it had become really tedious.

It?s detail or tactically oriented rather than conceptual or strategic. As a result it?s hard to translate its insights to the realities of 2005.

The biggest problem is the lack of consideration of the Web, Goggle, the SPAM problem, or the privacy backlash.

7 of 9 people found this review helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • Alec
  • 01-03-15

Good but needs updating

Would love it if this book were updated. Badly needs it!! Refers to 90s technology a lot. I mean VCRs???? Come on! Other than that it's a great book

  • Overall
    1 out of 5 stars
  • Luis
  • 21-12-10

This book is like watching movies from the 80's!

The marketing theory is great BUT the marketing tactics are ancient! The material is still in a pre-internet world... The tactics and economics of marketing have completely changed. This book needs to be updated to today's world... Don't waste your money until it is... I'm sure sorry I wasted mine!