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Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What members say

Average customer ratings

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Amazing

What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.

2 of 2 people found this review helpful

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A Simple and Powerful Message

I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.

2 of 2 people found this review helpful

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Great book!

This book has surpassed my expectations. Very easy to listen to on one go. Can't wait to start failing and keep failing!

2 of 2 people found this review helpful

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So succinct and powerful

This was the shortest book I’ve ever listened to, but wow did it teach me one hell of a message. I will forever aim for no’s rather than yes! This has actually changed my life! Highly recommend and such a great story! The ending actually gave me goosebumps ! Well written!!!

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Superb

Loved everything about it!
Totally made sense, could not stop listening until the end. Amazing.

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Highly underrated

... sometimes a little story makes a bigger impact then the larger more complicated ones.

I grown so much stronger both mentally and physically when I realized I could just start to love hearing "no". Years later I still turn this story on to remind me how powerful it is.

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Fantastic lesson on sales

Great book. Loved it. Very good lessons in there sure to set you on your path to success.

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Brilliant

I love the book it just gives inspiration I just love the book it's just brilliant I just can't stop saying the books brilliant

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highly recommended

great lessons to be learned. an invaluable message. and a book for everyone who wants to succeed in life

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Loved it

A great story, with great messages. Short enough to keep you interested and motivational . Yes

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  • Andrew Stotz
  • 21-05-15

Awesome

Straight to the point, been selling for years and this opened up a new world!

4 of 4 people found this review helpful

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    5 out of 5 stars
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  • lindsey
  • 06-04-16

Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

3 of 3 people found this review helpful

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    4 out of 5 stars
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  • Elexus
  • 29-05-15

love the lesson to be learned

stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

8 of 10 people found this review helpful

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  • Amazon Customer
  • 28-05-15

Most definitely "Outside the Box" thinking.

What made the experience of listening to Go for No! the most enjoyable?

Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.

What did you like best about this story?

It was very easy to listen to.

Any additional comments?

One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

5 of 6 people found this review helpful

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Profile Image for Jeshanah
  • Jeshanah
  • 28-05-15

Good Stuff!

Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

4 of 5 people found this review helpful

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Profile Image for Jaime Vizcarrondo
  • Jaime Vizcarrondo
  • 07-04-16

Yes!

This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!

1 of 1 people found this review helpful

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  • Cheryl
  • 04-04-16

great read

This was a fast and easy read. Well easy Listen I should say. I would read it again and recommend it to others

1 of 1 people found this review helpful

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  • Carolyn
  • 01-04-16

great motivation through a great parable

love hearing advice and cites to success told through story. loved it! recommending it to all my staff.

1 of 1 people found this review helpful

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  • the mamanikos
  • 29-03-16

Brilliant!

Not only is the concept absolutely brilliant but the way it's written, in story form, it kept my attention and brought the concepts to life! A must read for EVERYBODY! Not just those in sales!

1 of 1 people found this review helpful

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  • Glenn
  • 21-03-16

Odd but Awesome

This started off very odd. But was probably one of the best books I've heard Huge thumbs up
Will be getting it for my team !!!

1 of 1 people found this review helpful