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Giftology Audiobook

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What Members Say

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Performance


There are no listener reviews for this title yet.

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  • Jessica Hills
    05/07/17
    Overall
    Performance
    Story
    "Has one beautiful sentence"

    The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

    2 of 2 people found this review helpful
  • Brett
    27/01/17
    Overall
    Performance
    Story
    "Great concept but left me wanting more"

    This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

    I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

    I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

    I do not recommend this book.

    1 of 1 people found this review helpful
  • Blair C
    11/06/17
    Overall
    Performance
    Story
    "Interesting and thought provoking "

    I've never thought of using gifting as a prospecting or marketing tool, but this book has changed my perception.

    I'll be working on planning gifting programs for a variety of our key prospects and clients in the near term.

    My only concern in listening to this book was whether the author was using it as a platform to sell his company's services or posit a new marketing paradigm. I still don't know about thus yet and will need to ponder this further on a second listen.

    It's an easy book to listen to and is much shorter than what I normally purchase. It was a welcome break as a result.

    0 of 0 people found this review helpful
  • Eric Gonia
    29/05/17
    Overall
    Performance
    Story
    "Excellent book"

    Loved it. Narrator was great. The content is great and actionable. I will definitely re-read.

    0 of 0 people found this review helpful
  • Jaime Jay
    Ozark, MO
    28/05/17
    Overall
    Performance
    Story
    "Simply Fantastic"

    Once a month our mastermind group is assigned a book to read. This month we were assigned Giftology and I was super impressed. There is so much more to gofting than I thought and John has opened my eyes and heart to a reimagined way of building my business in line with my beliefs in authenticity. Thank you.

    0 of 0 people found this review helpful
  • Daniel R. Gould
    Framingham, MA USA
    03/05/17
    Overall
    Performance
    Story
    "Clever reminders"

    Just when you think you have read every book on success, sales and marketing, along comes a simple idea to improve your life by being more thoughtful and generous with your key relationships. A much-needed reminder on the power of giving.

    0 of 0 people found this review helpful
  • John Piccone
    19/04/17
    Overall
    Performance
    Story
    "Great listen"

    Great e book. Whether on audible, kindle, or hard copy. would recommend to entrepreneurs and more.

    0 of 0 people found this review helpful
  • jsw
    Texas
    28/03/17
    Overall
    Performance
    Story
    "Fantastic ideas"

    Great message, well read, organized and clear. Putting this into practice in my business now.

    0 of 0 people found this review helpful
  • David Sells
    27/02/17
    Overall
    Performance
    Story
    "Life Changing"

    This book opens your eyes to the wealth a generous heart will help you find.

    0 of 0 people found this review helpful
  • Mary K Morris
    12/12/16
    Overall
    Performance
    Story
    "very good ideas!"

    I would have never thought that I could afford to gift in my business sunce I am just starting out. This book gave me some very good ideas how even with the smallest budget you can gift.

    0 of 0 people found this review helpful

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