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  • Focus

  • The Future of Your Company Depends on It
  • By: Al Ries
  • Narrated by: Al Ries
  • Length: 3 hrs
  • 4.3 out of 5 stars (8 ratings)
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Focus cover art

Focus

By: Al Ries
Narrated by: Al Ries
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Summary

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.
(P) and ©1996 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers
Entrepreneurship Leadership Management Marketing
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Profile Image for Ian

Interesting as a retrospective review of historic business strategy...

I believe the author wrote down long list of business / brand names and then filled in the gaps... mostly irrelevant to modern strategy.... what got you here won't get you there... needs a rewrite for the 21st century.

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