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Everybody Writes Audiobook

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Regular Price:£14.39
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Publisher's Summary

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Download the accompanying reference guide.

©2014 Ann Handley (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.2 (45 )
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4.1 (37 )
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4.1 (37 )
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Performance
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  •  
    Andrew Tan 07/12/2016
    Andrew Tan 07/12/2016
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    "Great book but probably better to read the book"

    Great content, very helpful, but book peppered with verbal reading out of URLS and referring to visual examples that are on a separate file. got a bit awkward at times of someone reading out 'h t t p : / / w w w dot website name dot something forward slash something dot something forward slash something...'.

    1 of 1 people found this review helpful
  •  
    Matthew 08/07/2016
    Matthew 08/07/2016 Member Since 2015
    HELPFUL VOTES
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    "time for a 750 word review..."

    ...I'll save that for something else. good read. picked up a lot of points. I'm very technical and was one of them people who did think writing was too descriptive for me. I only now think that is true for the English literature lessons I used to have in school. when I'm writing what's on my mind or what I want to write about I can write a lot and well. I like the tip about first draft. I do spend silly amounts of time getting caught up in best way to present. then forget what else I had to say!

    1 of 1 people found this review helpful
  •  
    Mr Scott Riley 20/05/2015
    Mr Scott Riley 20/05/2015 Member Since 2013
    HELPFUL VOTES
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    "Absolutely unparalleled advice"

    If you're writing anything and plan to write more or just plain do it better, this is for you!

    If you're writing anything from tweets and emails through to blog posts and white papers, Ann has great advice, rules, tips and hacks to enable you to get it right!

    I absolutely loved this book. Ann's character shone throughout and was brought to life by Cynthia's performance making this such an enjoyable 'read'.

    1 of 1 people found this review helpful
  •  
    Kenneth 06/08/2017
    Kenneth 06/08/2017 Member Since 2016
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    9
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    "Persevere"

    The value and wisdom Ann shares far outweigh the annoying letter by letter reading of URLs. Why on earth they didn't just state at the start that a landing page of key resources could be found in the show notes, or something, I'd beyond me.

    0 of 0 people found this review helpful
  •  
    peanut 25/01/2017
    peanut 25/01/2017 Member Since 2017
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    Story
    "Play on 1.5x speed"

    This is my current listen, I'm about 2 hours in. I really wanted to enjoy and learn something from this book. Sadly, the narration is terribly dull and to make the pain worse she speaks very slow. So far the book a chore to listen to.

    My advice is to listen to the book on 1.5x and then the narrator will be speaking at a normal conversational speed.

    I will have to re-listen to the book once I've finished because there are many many times where I found myself asking "what is she talking about?".

    As others have mentioned, the content is probably brilliant, but it's let down by bad narration.

    0 of 0 people found this review helpful
  •  
    Gg 10/04/2016
    Gg 10/04/2016 Member Since 2013
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    "A great practical guide."

    A very practical guide. Loved Ann's writing style and humour. Enjoyed and learnt a lot from this book. Narration is also fantastic.

    0 of 0 people found this review helpful
  •  
    Peter A Edwards 20/05/2015
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    "Exceptional Content"

    The content is exceptional and well worth the money and I highly recommend it. Lots of useful information about writing.

    0 of 0 people found this review helpful
  •  
    Anonymous 07/07/2017
    07/07/2017 Member Since 2017
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    "useful tips about writing content"

    I liked the book. The author proves with her writing that the tips it gives are right on the spot. If you look for lively read story you don't find it there but audio book is easy to listen. book is made as how to and how not to guide. Covers lots of marketing writing tips. Gives also more general advice on how to write interesting and easy to read text. worth reading if you're interesting in writing marketing or customer oriented content

    0 of 1 people found this review helpful
  •  
    Rob Faulkner 07/06/2015
    Rob Faulkner 07/06/2015 Member Since 2015
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    "The most boring audio book you could buy"
    What could have made this a 4 or 5-star listening experience for you?

    I really hoped this would inspire me to write more. If you suffer from insomnia buy this


    What will your next listen be?

    Digital marketing


    If you could play editor, what scene or scenes would you have cut from Everybody Writes?

    All of it


    0 of 7 people found this review helpful
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  • Ann F. Bauer
    Mission, Kansas United States
    12/11/15
    Overall
    Performance
    Story
    "Great writing, good story, TERRIBLE narration"
    What disappointed you about Everybody Writes?

    The information is GREAT, but the gal who narrates it terrible. She over-enunciates, reads super slowly and has zero personality. I highly recommend you just buy the hard copy.


    Who would you have cast as narrator instead of Cynthia Barrett?

    Perhaps the author, who seems to have a great personality.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Like I said, the info is great, but listening to the narrator made me want to rip my eyeballs out...or just fall asleep.


    6 of 6 people found this review helpful
  • Customer
    11/02/15
    Overall
    Performance
    Story
    "Seriously awful voiceover ruined it for me"
    Would you try another book from Ann Handley and/or Cynthia Barrett?

    Unsure at this point


    What could Ann Handley have done to make this a more enjoyable book for you?

    Used a better voice talent, as well as getting to the point much quicker instead of repeating over and over about what she WILL be covering later in the book. Seems ironic given the topic of the book.


    Would you be willing to try another one of Cynthia Barrett’s performances?

    No way


    6 of 8 people found this review helpful
  • Bruce Derflinger
    Sunset Beach, CA USA
    19/12/14
    Overall
    Performance
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    "So much data I'll have to buy the hardcopy"

    Ann Handley's book is a major reference guide to online communication and content management. The only problem is that she is constantly tossing out cites or references that I didn't have time to write down. This really is a root point from which your understanding and knowledge in this field can grow.

    Books like this can live or die on the abilities of the reader. Cynthia Barrett is the reader you would want if you were to pen a book like this. The sparkle in her voice keeps you uplifted and interested through out the book, hers is a very special talent. After listening to her read this book, I think she could read the NY phone book or chant the Bronx Yellow Pages and have you singing along with her.

    8 of 11 people found this review helpful
  • maverickny
    30/12/14
    Overall
    Performance
    Story
    "Dreadful voiceover spoilt this excellent book"
    This book wasn’t for you, but who do you think might enjoy it more?

    Women into unicats and unicorns


    What do you think your next listen will be?

    Steven Pressfield, his mellow voice is soothing


    How could the performance have been better?

    Different person doing the voiceover would have made a huge difference.

    I lasted less than 5 mins of the breathless screechy drone, it was like nails on a chalk board. The narrator was sadly the worst I've come across on Audible -- so disappointed! Spoilt the experience and anticipation completely.


    You didn’t love this book... but did it have any redeeming qualities?

    I'm going to buy the book and read that instead, having glimpsed the book in a store it looked a pretty good read and have followed Ann Handley's excellent blog for a while.


    Any additional comments?

    Read the book and skip this audio recording. Was disappointed my money was wasted :(

    12 of 17 people found this review helpful
  • Mitchell
    03/01/17
    Overall
    Performance
    Story
    "Narration..I can't even..."
    What could have made this a 4 or 5-star listening experience for you?

    Non-shit lady that can read


    What could Ann Handley have done to make this a more enjoyable book for you?

    Non-shit lady that can read


    What didn’t you like about Cynthia Barrett’s performance?

    Shit lady that can't read


    What character would you cut from Everybody Writes?

    The shit lady who can't read


    Any additional comments?

    Shit lady can't read

    1 of 1 people found this review helpful
  • Alhaji Mansaray
    06/09/17
    Overall
    Performance
    Story
    "Good Book boring Narration"

    The narration was dry. The book itself had was great! Very useful information and links to resources. I started implementing things like TUFD and general writing practice and I am starting to see them paying off in my work.

    0 of 0 people found this review helpful
  • Clarence A. Haines
    San Diego, Ca. United States
    08/06/17
    Overall
    Performance
    Story
    "Great practicality"

    Does a great job of being practical, conversational, and inspiring. Lots of good resources in the book as well as super actionable steps you can take.

    0 of 0 people found this review helpful
  • Tami Ordonez
    24/05/17
    Overall
    Performance
    Story
    "excellent resource for today's entrepreneur"

    This book is an encyclopedia of resources for every blogger, author, and social media poster out there.

    0 of 0 people found this review helpful
  • James Thomason
    21/05/17
    Overall
    Performance
    Story
    "Good"

    Wish there was more on actual writing.

    Narrator is good. Don't see why people are complaining.

    0 of 0 people found this review helpful
  • Domenick Lazzara
    Miami
    16/05/17
    Overall
    Performance
    Story
    "Not what I expected but helpful"

    Not what I expected but helpful. More about content creation than improving existing content or improving your writing.

    0 of 1 people found this review helpful

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