When it comes to business, we believe that the mental game is just as important, if not more important, as the tasks and tactics that you do in your business. You don't need another tool. You don't need another course. You don't need anything outside of yourself. You have everything you need to take your business and your life to whatever level you wish to take them to. It's already inside of you.
Over the last 10 years, marketing veterans Joe Fier and Matt Wolfe have chronicled their insights and actionable tactics to master their mental game and grow their businesses. Now, in one place, these tips and practices are distilled into one "playbook" for you to pick through and implement.
I am on the cusp of starting a small business. On a scale of 1 to 100 of things I know about business, I am a -3. I reached out to my mentor, a successful business person that I deeply trust for advice. He told me that my first step was to read "Evergreen Wisdom." I truly believe that he shared with me the diamond in the rough.
The authors are personable in this audiobook. I feel less like they are reading a book and more like they are speaking with me, I am sitting in the room with them. The last chapter really wrapped everything together with a recorded podcast with both of the authors bantering.
Business isn't all about plans, technical processes, and hustling, the authors point out. It's about you and what makes you happy in life. In the end, what matters most is that you were successful because you were happy and lived a life that made you and those around you better.
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