• Content Machine

  • Use Content Marketing to Build a 7-Figure Business with Zero Advertising
  • By: Dan Norris
  • Narrated by: Dan Norris
  • Length: 3 hrs and 22 mins
  • Unabridged Audiobook
  • Release date: 11-09-17
  • Language: English
  • Publisher: Dan Norris
  • 4.5 out of 5 stars (38 ratings)

Regular price: £14.09

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Summary

Content Machine outlines a strategy for using content marketing to build a seven-figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine heavily focuses on how to create a high growth business off the back of your content.

Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, which are documented throughout Content Machine in terms any entrepreneur can understand. The audiobook outlines the number one biggest mistake that kills content marketing efforts and explains how the best content marketers in the world have built their audience, their content, and their business. It provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

©2015 Dan Norris (P)2017 Dan Norris

What members say

Average customer ratings

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    5 out of 5 stars
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Read it twice

This book made me re-evaluate and revise my strategy about our (start-up) company's blog post. The notion is that credibility is not self-proclaimed but earned. Gain credibility by providing resources and guiding the people you are trying to help (aka customers). Overall the ideas resonates much deeper on the 'How to do good in this world?'. There is plenty of 'How to do' and concrete content and strategies outlined in this book. The narration is high-energy. In addition Dan Norris provides on-line resources and templates to get you started. The time spent listening to the book was earned back by getting access to content marketing templates.

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  • Ben
  • Great Britain
  • 16-05-18

Slow down! What's the rush?

The narration is hurried and rushed to point where the author stumbles over words and leaves too few gaps between sentences. As a result some passages are an aural blur. If you wanted to take notes while listening to this you'd need to learn to write in shorthand first.

This casual style may suit some people but it's not for me.

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terrible

Badly narrated monotonous tone. I managed to get two chapters in till I could not take it anymore. Stumbling over words - sounds like a presentation.

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good stuff.. please publish second edition

please publish expanded and updated second edition perhaps styled in a content machine workbook. thanks

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    5 out of 5 stars
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    5 out of 5 stars

Actually has actionable content. Recommended.

I Get so frustrated with most books I buy. the vast majority over promise and under deliver. Not so with this book. It gets to the point quickly and gives real advice. Advice you can actually action. Well worth it.

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Head and shoulders above any free content you’re using

I’ve only listened to two chapters and two great things have happened already; firstly, my core perspective of content marketing is now the right one. Secondly, I’ve learned why my business idea was doomed from the start - saving time and serious emotional struggle - and countless practical things that I need to do to get on the right path.

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No Fluff, just Stuff!

This is a book I will be coming back to again and again. It's fast it's full of actionable advice and very useful if you have never touched the content marketing area.

Be sure to listen with a notebook as Dan will drop numerous nuggets per chapter.
He also provides helpful resources to get you on your way to success.

I enjoyed listening to Dan, he's down to earth and easy to understand. I'd recommend this for beginner to intermediate content marketers. If you really know your stuff but just need a solid approach to rollout your content, this is good for you too!

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Amazing content

This book has really helped me in figuring out how and what content to put out and the aids you get attached with this book are also a great help

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insightful book, however

the book itself is insightful and interesting and gave me lots of action points, however, I respect Dan for narrating himself but the speed of reading was too fast. I found it very hard to listen and digest what was being said in order to fully understand the points. you need to have a pen ready as you jot notes quickly and listen a couple of times as it goes too fast for a single listen. I prefer audiobooks in general but in this case the hard copy might be better.

1 of 2 people found this review helpful

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Best ACTIONABLE business book I’ve ever read!

If you know nothing about content marketing, or know quite a lot and need to write a strategy, this book somehow does both. There is so much information in here, I couldn’t write it down quickly enough so I’ve also bought the book...it’s all actionable information, so rare for a business book, given using actual examples- Thank you Dan!

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  • Jeffrey
  • 26-11-17

A modern and concise summary of marketing today.

This book is great for those who have been interested in online marketing or doing a startup for awhile. Someone who is not completely unfamiliar with digital marketing concepts, but hasn't yet actually implemented the knowledge.

There is too much information out there today. So much so that it is often difficult to determine how to use the information.

This book gives a recap of the everything digital marketing in an actionable and useful way so you don't have to go back to all your notes. It's a great "reminder" of all the startup stuff you've had stored away from the past few years of reading about it.

3 of 3 people found this review helpful