We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Build a Brand in 30 Days Audiobook

Build a Brand in 30 Days

Regular Price:£14.99
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this audiobook – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Establish your brand values and positioning.

Get the all-important name right.

Bring your brand to life.

Turn your customers into your advocates.

Manage your PR and use your marketing budget wisely.

Inspire your staff to live the brand too.

Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

Simon Middleton is the author of Brand New You, Build A Brand In 30 Days, and What You Need To Know About Marketing. He is one of the UK's most in-demand independent brand strategy advisors, consulting and speaking all over the UK and overseas. Simon has worked on brand, creative and training projects with a wide range of major corporates as well as with charities and destinations. He is a regular commentator on brand issues in the press, on TV and radio, and has appeared on BBC Newsnight, Sky News, Five News, CNN, BBC Breakfast, Bloomberg, The Politics Show.

©2010 Simon Middleton (P)2013 Audible Ltd

What the Critics Say

"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)

"…lays out [all] the right questions for anyone launching a brand." (Director)

What Members Say

Average Customer Rating

4.2 (147 )
5 star
 (76)
4 star
 (37)
3 star
 (19)
2 star
 (11)
1 star
 (4)
Overall
4.1 (134 )
5 star
 (65)
4 star
 (36)
3 star
 (20)
2 star
 (9)
1 star
 (4)
Story
4.3 (135 )
5 star
 (77)
4 star
 (33)
3 star
 (14)
2 star
 (7)
1 star
 (4)
Performance
Sort by:
  •  
    Francis Hill 04/04/2016
    Francis Hill 04/04/2016 Member Since 2017
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    13
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Exactly what the title says, brilliant!"

    I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.

    8 of 8 people found this review helpful
  •  
    John England 09/01/2015
    John England 09/01/2015 Member Since 2017
    HELPFUL VOTES
    27
    ratings
    REVIEWS
    11
    11
    FOLLOWERS
    FOLLOWING
    3
    1
    Overall
    Performance
    Story
    "Easy to Use But In Depth"

    A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .

    12 of 13 people found this review helpful
  •  
    philip wells 22/11/2016
    philip wells 22/11/2016 Member Since 2017
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    8
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Need the physical book"
    Would you listen to Build a Brand in 30 Days again? Why?

    A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.


    4 of 4 people found this review helpful
  •  
    Amazon Customer 30/10/2016 Member Since 2015
    HELPFUL VOTES
    12
    ratings
    REVIEWS
    26
    18
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Worth every minute."

    Clear English speech. No name dropping and side lining as found in US books on the same subjects, Absolutely packed with information about how to go on. Forget the rest, this is the best! You won't be disappointed!

    2 of 2 people found this review helpful
  •  
    Alev Haddadieh United Kingdom 14/07/2016
    Alev Haddadieh United Kingdom 14/07/2016 Member Since 2016
    HELPFUL VOTES
    28
    ratings
    REVIEWS
    44
    39
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Excellent tips for branding"

    it's an excellent book sharing the well tried and tested branding tips. the author has also recommends top bookstore read further on branding.

    2 of 2 people found this review helpful
  •  
    Miss E Santiago London, United Kingdom 16/09/2017
    Miss E Santiago London, United Kingdom 16/09/2017 Listener Since 2007
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    16
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great book. Simple and direct. Very accessible."

    It is easy to understand and jargon free. I like the fact that it gives workouts at the end of each chapter so that you know how to apply what you've learnt. Very pleasant performance by the author too.

    1 of 1 people found this review helpful
  •  
    Gulcan Akbas 13/08/2017
    Gulcan Akbas 13/08/2017 Member Since 2017
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    5
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great book but...."

    I think this is a brilliant audio book that really delves into the world of branding in great detail. But I think a hardback copy would be better as there are loads of exercises to do. Having it in front of you on paper would be a lot more helpful.

    1 of 1 people found this review helpful
  •  
    Wendy 21/01/2017
    Wendy 21/01/2017
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Superb listening and great tool."

    This book gives you a wonderful understanding about how to get a step in the right direction when starting your business. Great book.

    1 of 1 people found this review helpful
  •  
    JOHN 01/11/2016
    JOHN 01/11/2016 Member Since 2015
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    11
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Comprehensive guide for new brands"

    An excellent walk through of a step by step process from an experienced person for those starting a brand or developing a relatively new one.

    1 of 1 people found this review helpful
  •  
    Phill 01/12/2017
    Phill 01/12/2017 Member Since 2017
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Informative"

    Some good ideas and a simple approach. Easy to follow small and powerful steps to take.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.