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Summary

Create a Potent Personal Brand Identity Online

When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements.

They connect with people!

And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That's the essence of the brand called you.

Here's just some of what you'll find inside:

  • The hidden aspect that people rarely think of when it comes to personal branding
  • How to develop a fan-club mentality online
  • The importance of having a hook to hang your branding hat on
  • How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
  • Branding lessons from Eric Clapton, Wayne Gretzky, and Rush Limbaugh
  • How to become your own “king of left-handed bowlers&”
  • Why Tim Ferris, Marie Forleo, and Danielle LaPorte have strong personal brands
  • How to make yourself the number one expert in your field
  • Why you need to create and use a BIS to cut through the clutter
  • Four ways to build trust and credibility online
  • How to describe who you are, what you do, and the unique way you do it in one simple sentence
  • The three types of names you can use online
  • The seven components of your Brand-Building Game Plan

Are you ready to create a potent brand identity online? Then buy now and get to it!

©2014 Bob Baker (P)2014 Bob Baker

What members say

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    5 out of 5 stars

Great tips to get going

Useful tips and an honest summary of what works and the common mistakes people make.

A well researched insight into branding online, the name that is used and how to get noticed.

A must read! Bob Baker is very easy to listen too so hope you enjoy the book as much as I did.

One more thing he also gives a brief insight into the other books he has written with tips from those too.

1 of 1 people found this review helpful

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Simple and straight forward

Even as a experienced marketeer i thought this book did worth buying. It helped to refresh and focus on things that sometimes we automatically ignored.

1 of 1 people found this review helpful

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Short, to the point and useful.

Would you listen to Branding Yourself Online again? Why?

First, I was afraid of the short duration of this audiobook. But the information was dense and concise. It was worth listening to it twice. I did it in my car, often pressing pause to think about how to apply what the author says to my business. It was a very enjoyable experience, reinforced by the fact it was read by the author himself, with a dynamic voice tone.

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  • Susan Coryell
  • 20-02-17

Good for a starting point

I genuinely connected with the author/narrator and immediately liked him. The content is more of an overview of the topic in my opinion but worth the price if you are just getting started. I will definitely purchase other books by him.

1 of 1 people found this review helpful

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  • Luis
  • 10-09-17

An audiobook fulled with simple ideas that works.

I recommend it cause is simple and yet specific of what every person should know to succed

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  • Håkan Ozan
  • 07-04-16

Good and concise

A very inspiring guide to get you started with online self-promotion. It is a quick introduction and not an in-depth production.

1 of 3 people found this review helpful