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Actionable Gamification Audiobook

Actionable Gamification: Beyond Points, Badges, and Leaderboards

Regular Price:£23.49
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Publisher's Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

What Members Say

Average Customer Rating

4.4 (8 )
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4.0 (8 )
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4.6 (8 )
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Performance
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  •  
    Brian P 11/07/2017
    Brian P 11/07/2017
    RATINGS
    REVIEWS
    6
    2
    Overall
    Performance
    Story
    "Great but..."

    Be prepared that this maybe hard going for you (if I knew this before I would have prepared myself and I'd have not found it so if that makes sense ) . It was for me, but it gets 5 stars because he really tries to make it fun and the actual content makes brilliant sense. Onto the next one.

    0 of 0 people found this review helpful
  •  
    Yomi UK 27/06/2017
    Yomi UK 27/06/2017 Member Since 2017
    HELPFUL VOTES
    2
    RATINGS
    REVIEWS
    28
    12
    FOLLOWERS
    FOLLOWING
    0
    0
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    Story
    "disappointing"

    The listener has already bought the book, so there is no reason to continue selling the book from inside of

    0 of 3 people found this review helpful
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  • Arel Avellino
    14/07/17
    Overall
    Performance
    Story
    "Best book on gamification"

    So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

    3 of 4 people found this review helpful
  • Daniel Schroeder
    26/09/17
    Overall
    Performance
    Story
    "Mind. Blown."

    What else is there to say?

    Apparently, more words are required by Audible. Mind. Blown.

    0 of 0 people found this review helpful
  • Dara Randall
    23/09/17
    Overall
    Performance
    Story
    "very informative"

    this is a very useful in-depth look at behavioral psychology. all the information was useful

    0 of 0 people found this review helpful
  • Abel
    07/09/17
    Overall
    Performance
    Story
    "Just a bunch of rules and no source references"

    If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
    Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
    If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

    2 of 2 people found this review helpful
  • Dan
    29/08/17
    Overall
    Performance
    Story
    "Solid analytical framework"

    Solid conceptual framework that lets you easily apply gamification concepts to real world products. As an engineer who's moved to marketing i definitely appreciate that he's taken a topic that is hard to get people to take seriously and applied a rigid analytical framework on top of it. Going through the book I was able to easily take notes on the core principles and come up with a series of actions that I plan to investigate further for improving user engagement on a commercial product that is definitely not a game. I was impressed the concepts transition pretty easily from social media and games to general UX design.

    I would ding it a star for how many times he says 'Octalysis', but I'll it back for being able to mathematically show that FarmVille was a crap game that simply plays to addictive tendencies.

    0 of 0 people found this review helpful
  • Maarten
    25/08/17
    Overall
    Performance
    Story
    "A commercial for a framework called octalysis"

    It is a nice description of quite a number of gaming rules and product-design rules. All the rules are clearly organized in categories, which is the base of the author's framework. Some of them are quite interesting, some are very obvious. The book goes beyond points & badges and is thankfully not fond of adding those to your product without giving it a better thought.

    The thing that really put me off was the author being quite self indulgent. Even him mentioning his framework being not superior to others is done in a way that makes it sound like he feels it clearly is superior. The further you get into the book, the more annoying this became for me. It's a commercial for his framework.

    0 of 0 people found this review helpful
  • Ryan
    14/08/17
    Overall
    Performance
    Story
    "Fantastic book to listen to packed with knowledge"

    Yu-Kai's book on Gamification guides readers (or listeners) through an amazing journey that helps tackle the ambiguous subject of Gamification in a practical and meaningful way. The mixture of theory, story telling, practical advice and tips not only make this book enjoyable to listen to, but also empowering, as you leave the book with a library of immediate practical tools you can implement in your life or work, if you feel so inclined

    0 of 0 people found this review helpful
  • Dr K
    25/07/17
    Overall
    Performance
    Story
    "Good content, but issues"

    Overall an interesting book about an innovative approach and framework to a challenging topic. Book would have gotten full points if a) author would not have tried to constantly sell himself as a scientist (actually very annoying and lowering the trust into the authors credentials), b) author didn't try to get readers to help him market himself (go on social media and talk about my framework) and c) author would have included a small PDF with the essential framework and basic ideas.

    0 of 0 people found this review helpful
  • Amazon Customer
    Wailuku, Hi, United States
    24/06/17
    Overall
    Performance
    Story
    "I bought this for a friend."

    I finished it and will go back for seconds. I got the Kindle version too.

    1 of 3 people found this review helpful
  • sharon d o'connor
    SF, CA
    30/06/17
    Overall
    Performance
    Story
    "Not good as an audible book"

    There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

    1 of 2 people found this review helpful

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