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Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

What members say

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Good stuff

Some very good information in this work which relates to my line of work, a bit difficult to keep up with in some parts tho. Not sure that what describes can be easily visualise without the diagram in front of you.

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Great ideas

Great ideas, I can definitely see myself revisiting this book maybe a few months later

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Great but...

Be prepared that this maybe hard going for you (if I knew this before I would have prepared myself and I'd have not found it so if that makes sense ) . It was for me, but it gets 5 stars because he really tries to make it fun and the actual content makes brilliant sense. Onto the next one.

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disappointing

The listener has already bought the book, so there is no reason to continue selling the book from inside of

0 of 4 people found this review helpful

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  • Abel
  • 07-09-17

Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

10 of 12 people found this review helpful

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  • Arel Avellino
  • 14-07-17

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

5 of 6 people found this review helpful

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  • sharon d o'connor
  • 30-06-17

Not good as an audible book

There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

3 of 4 people found this review helpful

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  • smartway
  • 06-05-18

Amazing content

This is must listen for anyone who wants to learn about gamification. Simple but powerful framework of gamify any activities. I will try to implement more of these techniques in my daily life. Good luck to everyone

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  • Chris Johnson
  • 07-04-18

One of my top books on motivation

Great book, it helped clarify most of the motivations we experience in life and how to apply it in life, business, and game development. I highly recommend it to those who are trying to understand game mechanics, influence and motivation.

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  • Mark
  • 06-04-18

Great book, but the Author...

I really love the content of the book, but have struggled to get through it because of all the little side comments that make the author seem very arrogant. He could have left out about a page worth of content in the book that makes up all of these comments and I would likely be at a 4 or 5 star rating. It makes the book feel unrelatable even though the actual content is extremely relatable.

If you can push through the small remarks, you will be rewarded with a tremendous amount of knowledge on what motivates people and how gamification can be used to influence these motivations.

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  • Amazon Customer
  • 01-04-18

Wow

The title speaks strongly to the impact and potential for those who embrace the purpose. Time to read and learn.

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  • Lucas
  • 12-03-18

Yikes

Interesting content written by an arrogant author and delivered by a frustrating (if not annoying) narrator.

The book is more-or-less an advertisement for the author's theory and business.

Three stars for interesting content, but it could have been a 4 page PDF.

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  • Sigholm
  • 10-02-18

Väldigt bra

Gedigen genomgång av ämnet, bra med exempel och enkelt förklarar. En bok värd att återkomma till.

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  • Anonymous User
  • 06-01-18

mind changing, influencing, highly recommended

I've always believed the game designers are exports when it comes to understanding human nature and how to trigger an action directly or indirectly.

any games lover understands how mitivation works, but to describing it is not an easy task.

the author have created an amazing model.