Listen free for 30 days

Listen with offer

  • 80/20 Sales and Marketing

  • The Definitive Guide to Working Less and Making More
  • By: Perry Marshall
  • Narrated by: Ron Allan
  • Length: 5 hrs and 43 mins
  • 4.4 out of 5 stars (87 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
80/20 Sales and Marketing cover art

80/20 Sales and Marketing

By: Perry Marshall
Narrated by: Ron Allan
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

$100M Offers cover art
$100M Leads cover art
The Ultimate Sales Machine cover art
Magnetic Marketing cover art
Building a StoryBrand cover art
The Ultimate Sales Letter, 4th Edition cover art
Get Out of Your Own Way cover art
Business Made Simple cover art
Expert Secrets cover art
The 1-Page Marketing Plan cover art
Clockwork, Revised and Expanded cover art
The Mirror Test cover art
How to Get to the Top of Google: The Plain English Guide to SEO cover art
The Focused Business: How Entrepreneurs Can Triumph Over Chaos cover art
Launch (Updated & Expanded Edition) cover art
How to Grow Your Small Business cover art

Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

  • Slash time-wasters
  • Locate invisible profit centers in your business
  • Advertise to hyper-responsive buyers and avoid tire-kickers
  • Gain coveted positions on search engines
  • Differentiate yourself from rivals
  • Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall

What listeners say about 80/20 Sales and Marketing

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    58
  • 4 Stars
    16
  • 3 Stars
    7
  • 2 Stars
    4
  • 1 Stars
    2
Performance
  • 4 out of 5 stars
  • 5 Stars
    43
  • 4 Stars
    18
  • 3 Stars
    8
  • 2 Stars
    6
  • 1 Stars
    5
Story
  • 4.5 out of 5 stars
  • 5 Stars
    51
  • 4 Stars
    16
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

excellent book on 80/20

Really made me think about the reapplication of 80/20 in my life and what I need to focus upon

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

marketing magic

listened 4 times now and keep getting value for my clients:) should I be saying that lol... stealth marketing

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A Must Read

This is one of the books that changed my 2018. I thoroughly enjoyed it! Thanks

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Tremendously enjoyable read...

This has been a tremendously enjoyable read, and I'm immediately rereading write after writing this review.

I love this book, because it doesn't only give theoretical principles, but it lays out how I can immediately put what I've read to work in my business and life.

And I've immediately decided to start cutting down on any tasks I do that are not worth at least £1,000/hour, and I'd focus only on higher value tasks that I love to do and I'm capable of doing exceptionally well.

Thanks Perry... And thanks Richard! You guys have done a genius job with this book. 🙏🏾

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Remarkable insights

This book is a keeper. Packed with value.
Ignore the comment about the narrator. The guy is totally ok, just sounds a bit like a TV commercial of the early days of TV.
The book if full of examples and practical info. A must read even if you are not in sales.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

great book

great book great book great book great book book great book great book great great lovely amazing fucking book Jesus Christ

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

If you can poke up with the narrator it's brilliant

Shame you can't just get the chapter endings - as I really struggled with the narrator!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Some good ideas

Any additional comments?

This had some good points and ideas, but probably went on too long and too detailed for my liking. 3.5/5

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars

Killer content, terrible narration

If you have any interest in sales or marketing whatsoever this book is a must

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Get this Book!!!

I am by no means naturally attracted to math or numbers and even from the outset I was a little hesitant to continue becuase some numbers were referred to but man was I happy to have stuck with it.

This book is bursting with wisdom and principles which I believe the reader ignores to their own peril.

If you are listening, there will be graphs and charts referred to which you probably will not have to hand but you can honestly get better without them, just be sure to collect your supplement material from the website and you will be fine.

I will most certainly have to go over this book again. It's a keeper!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!