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Summary

"Business Adventures remains the best business book I've ever read." - Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

©2007 John Brooks (P)2007 John Brooks

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  • Yuriy
  • 17-07-18

Boring

A very dry set of adventures, mostly revolving around finance as opposed to Entrepreneurship. The only reason I'm giving it two stars is for its Edsel story, which was at least somewhat engaging.

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  • Amazon Customer
  • 09-07-18

Truly enjoyable

I heard about the book as a recommendation of Bill Gates and Warren Buffett and after listening to it and completely understand why both men highly recommended it.
The book tells compelling stories of Wall Street and International markets finances that was an enjoyable way to learn about economics and understand financial crisis.
the book was long and at times monotonous but the stories do get more interesting as you go along

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  • Paula Tipton
  • 05-07-18

great business stories

I found this to be an excellent source of perspective. I can certainly relate with some of these stories, others I found fascinating.

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  • Amanda Marchand
  • 30-06-18

I learned so much - and loved the storytelling

I was actually surprised to find out this book was written in the 1960s, while listening to the second chapter. The thing is is every story in this book can be applied to today – which demonstrates something beyond the stores here, it teaches that these things are timeless. The way we move money around, the way businesses is function, the way people work with and businesses and strive for things. I learned is an incredible amount about how the stock market works, what speculative trading is, the way the trails are bright for the SEC, and even off international finance works. Amazing