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Summary

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.

Branding: Brand Identity, Brand Strategy and Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. 

Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful mega-brand that people everywhere know about and recognize. 

Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is start listening and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

©2017 K. L. Hammond (P)2017 K. L. Hammond

What listeners say about Branding: Brand Identity, Brand Strategy & Brand Development

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Thorough and practical

This book was very well read and should be easily understood by those wanting to understand what a brand is and how to develop and maintain one. It's incredibly practical giving actual examples rather than just concepts which can be beneficial given the intangible nature of 'brand'.

1 person found this helpful

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MUST LISTEN

Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.

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super level


This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.

1 person found this helpful

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Informative and easy to follow.

it is good. took lot of notes from it. I think more storytelling would have made it even better.

definitely worth reading though!!

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Complete Guide to branding

Very complete and up to date book. Extremely useful to start a business, in any field.

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good

Fascinating subject, very interesting. I have learned a lot during the course so far. Easy to follow, good examples given which help with the understanding. I have enjoyed the course and would recommend it to everyone

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Effective book

I found the course simple but effective. I would like to recommend this book to all my friends.

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5 star

I gave 5 stars because it is well arranged, the topics are clear enough and the references are good, I would recommend it for everyone.

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Wonderful book

Wonderful book! This kept my interest from beginning to end. Would love to see more from this author.

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Yawn

The material and the messages seem mostly reasonable. I'm not a marketing or branding professional but there are no surprises here, unfortunately. I expected to be surprised and intrigued, considering this is the first book I "read" about the topic. Instead, it's one long yawn, great for falling asleep to.

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  • Mo. Alqah
  • 10-08-18

Not practical

Lots of bla bla bla.. but there is not that much real tips and advices of how to create a strong brand.

NOT RECOMMENDED

6 people found this helpful

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  • MF
  • 04-05-18

Don't waste your time

For anyone with an ounce of business experience this book will be a complete waste of time. It is full of silly and basic superlatives with very few meaningful examples or Analyses. While easy to understand it is not very well written.

12 people found this helpful

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  • Kazuo
  • 07-09-20

thank you

l really how the author laid out the book. It was incredibly informative and very easy to read and understand, especially since he used examples! I am currently in the process of a complete brand overhaul and this book truly made it a smooth transition. Thank you!

1 person found this helpful

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  • Catherine
  • 19-01-18

well done

It's clear and concise so you don't need an MBA to decode it. Make sure you have a fresh clean notebook ready to go when you sit down with Branding Basics. It gets straight to the point of things to get you into action around your business, non-profit, or hobby immediately and you are left with so much clarity going forward.

1 person found this helpful

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  • Stephen K
  • 18-03-21

A Tour de Force in Poor Thinking, Badly Read

This book and its reading stand out for their mental poverty an ill-preparedness; the confused semantics and substandard reading compete for the attention of the reader, leading from cringe to disbelief.

The grammar is terrible, and the diction sounds like a computer reader, with absurd pauses, and prolix and roundabout statements of the obvious —often then repeated, again.

Disjointed, righteously whining and complaining, the author says gems like the following;

'We will also have to re-introduce important bacterial strains to our bodies that have gone extinct' (Ch12)
'From the plastics in our water bottles to the can linings of our beans' (Ch 13)
'The low-dose exposures that we are exposed to'
'The necessary nutrients that we need'


Eventually the author's shabby and unpersuasive thinking cedes to increasing calls for State coercion; he/she want's a litany of State-mandated policies, and cites the Venezuelan Constitution approvingly —apparently not realising that the Constitution of the USSR was far better on paper that that of the US.

He/she sadly, yet predictably, sites all the apparently obligatory keywords including 'race, class and gender', and 'wives as a a crypto-servant class', 'BLM and white supremacists' 'Neo-Nazis', and utters the term 'free markets' only with due derision.

In the mind of the author, faced with 'too much centralisation', the solution is a 'National food growing programme'; we'll have a govt programme to grow food in parks and private urban lands. And more govt, to tax, tax, tax people and products the anointed deem bad, and —and this is cornerstone— Govt will pay people to cook at home, and we'll have State-mandated payment for housework'. That is, if we can only do away with what he/she refers to as some 'pesky personal-responsibility idea',


This is a great book to better see the enemies to our freedom and prosperity, and how they devolve from poor thinking, to bad ideas, to outright calls for force-backed State compulsion to impose them on everyone.

I'm returning it for my money back; I will not support such mediocrity and calls for coercion to impose it.

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  • Your Brand Story
  • 05-11-20

Lots of good insights on Branding

Branding is a broad concept that many an entrepreneur does not fully grasp or understand.

As a brand consultant and a professional in the field, I found it to be simple enough to follow and comprehensive enough that it touched on key points needed to get your Brand up and running.

It’s a good reference to keep coming back to.

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  • Mathew john
  • 07-09-20

very well written

The package arrive early to my office at Jakarta City .....great jobs..... About the i see it as usual book of brand...the conten has no image or photo for visual sample....this is full text book. the content ordinary. light explanation.

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  • Horatio
  • 07-09-20

Interesting guide

I noted many great points throughout the book. I liked the specifics in strategy and tactics. I wished their was more in social, online, and guerrilla tactics/examples. Because of their unique mediums there are varying ideas they could expressed. The book is best for people seeking a condensed exposure to overall elements in relation to branding.

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  • Catchy
  • 07-09-20

Satisfied book

This book is short yet it is packed with effective and practical information in different stages of brand building, brand development, and brand management. This is a must-read book for all marketers and brand specialists.

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  • Fasif
  • 04-09-20

Good

This book is about Branding: Brand Identity, Brand Strategy & Brand Development
Branding: Brand Identity, Brand Strategy & Brand Development