• Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  • By: Roger Dooley
  • Narrated by: Mark Ashby
  • Length: 7 hrs and 14 mins
  • Unabridged Audiobook
  • Release date: 31-07-12
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars (57 ratings)

Regular price: £18.79

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Summary

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

  • Discover ways for brands and products to form emotional bonds with customers
  • Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2012 Roger Dooley (P)2012 Audible, Inc.

What members say

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wide coverage

Great content. well structured. I think a must read for Web developers and designers, marketing specialist. curious readers. and people who like to understand how a lot of marketing works on them.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars

a perfect introduction to neuromarketing

Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.

1 of 1 people found this review helpful

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Interesting insights

it's full of interesting common sense research results. I recommend it for anyone keen to understand the impact of the hidden marketing stunts

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Some gems and some common sense

For those in other industries and for those looking to convince stakeholders using "science" this could be for you. For seasoned marketers who want to understand why common sense seems to work scientifically speaking, again this could be a good choice.

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Brilliant introduction and overview

If you want some fast to implement and effective marketing tips aimed toward someone's subconscious then get this without hesitation

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100 Neuromarketing Insights

With its many short chapters, Brainfluence offers non-stop insights into the many applications of neuroscience to marketing. The book is entertaining, but more importantly it is always practical.

You don't need to have a scientific background to get a lot of use from this book. The tips are very simply explained and often easy to apply.

1 of 2 people found this review helpful

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  • J. Braaten
  • 20-08-12

The Best Practical Guide to Neuromarketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.

Who was your favorite character and why?

N/A - this is a business book

Which character – as performed by Mark Ashby – was your favorite?

N/A - this is a business book

Was there a moment in the book that particularly moved you?

Each of the 100 chapters provided an actionable insight.

12 of 12 people found this review helpful

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  • Amazon Customer
  • 30-11-12

Great book, learn the 'why' behind marketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

Yes, there is lots of value and it's presented in nice chunks to listen to again and again.

What did you like best about this story?

Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.

Any additional comments?

Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

7 of 7 people found this review helpful

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  • Cathy Guo
  • 14-07-17

Incredible helpful

I recommend this book to anyone who is serious about marketing their products to online and offline customers. All the techniques introduced in this book are incredible helpful. They are also delivered in an organized and concise manner. No empty inspiring quotes and unrealistic dream big words, everything in this book is designed to help you to succeed. I'm planning to listen to it again. Thank you.

1 of 1 people found this review helpful

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  • Richard Gonzales
  • 12-05-17

A Marketing Strategy Course In Itself

I found myself constantly realizing practices businesses use subconsciously. great read I will be buying the book.

1 of 1 people found this review helpful

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  • vpm
  • 05-02-17

Might be best books I've read in life

Wow. Wow. Wow.
Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.

1 of 1 people found this review helpful

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  • FEDERICO
  • 26-12-16

A Must have! manual on neuromarketing quick review

Very useful and practical for reviewing many situations and get the most on effective communication with your target audience

The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way

1 of 1 people found this review helpful

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  • Daniel
  • 19-07-16

Excellent material, a must listen

Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.

1 of 1 people found this review helpful

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  • win
  • 18-01-18

Accessible. Practical. Applicable.

Dooley's book is well thought out, showing a good understanding of his target market. The book is full of examples of the principles he puts forth and of ways to apply the principles.

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  • Danny Gonzalez
  • 09-09-17

excellent resource

I very much enjoyed the book, I have always been fascinated with human behavior and this book makes great suggestions and has great insights in that topic

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  • Amazoon Customer
  • 02-09-17

wish there was more instruction.

I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.