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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Narrated by: Mark Ashby
Length: 7 hrs and 14 mins
4.5 out of 5 stars (58 ratings)
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Summary

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

  • Discover ways for brands and products to form emotional bonds with customers
  • Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2012 Roger Dooley (P)2012 Audible, Inc.

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wide coverage

Great content. well structured. I think a must read for Web developers and designers, marketing specialist. curious readers. and people who like to understand how a lot of marketing works on them.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars

a perfect introduction to neuromarketing

Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.

1 of 1 people found this review helpful

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Interesting insights

it's full of interesting common sense research results. I recommend it for anyone keen to understand the impact of the hidden marketing stunts

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Some gems and some common sense

For those in other industries and for those looking to convince stakeholders using "science" this could be for you. For seasoned marketers who want to understand why common sense seems to work scientifically speaking, again this could be a good choice.

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Brilliant introduction and overview

If you want some fast to implement and effective marketing tips aimed toward someone's subconscious then get this without hesitation

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100 Neuromarketing Insights

With its many short chapters, Brainfluence offers non-stop insights into the many applications of neuroscience to marketing. The book is entertaining, but more importantly it is always practical.

You don't need to have a scientific background to get a lot of use from this book. The tips are very simply explained and often easy to apply.

1 of 2 people found this review helpful