Book Summary: Crossing the Chasm

45 Minutes - Key Points Summary/Refresher

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

LIMITED TIME OFFER

Get 3 months for £0.99/mo

Get this deal

Try Premium Plus free

Offer ends December 16, 2025 11:59pm GMT.

Prime members: New to Audible? Get 2 free audiobooks during trial.

Just £0.99/mo for your first 3 months of Audible.

1 bestseller or new release per month—yours to keep.

Listen all you want to thousands of included audiobooks, podcasts, and Originals.

Auto-renews at £8.99/mo after 3 months. Cancel monthly.

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£8.99/month after 30 days. Renews automatically.

Book Summary: Crossing the Chasm

By: Executive Reads

Narrated by: Michael Stadler

Get this deal

Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends December 16, 2025 11:59pm GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £3.99

Only £0.99 a month for the first 3 months. Pay £0.99 for the first 3 months, and £8.99/month thereafter. Renews automatically. Terms apply. Start my membership

About this listen

Should you spend 14 hours reading or listening to the whole book? Did you already go through it, and did you forget the key ideas? Executive Reads to the rescue!

In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm. Crossing the Chasm explains the perils of navigating the technology adoption life cycle and introducing a new high-tech product. It's as useful today as it was when it was originally written.

Whether you seek to save time in understanding this seminal work, want to see if you should get the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Study Guides & Test Preparation

Marketing

Adoption

Technology