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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
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Blue Ocean Strategy
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Summary
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
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Overall3 out of 5 stars
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- PeeJay
- 24-08-19
Some useful tips but a bit tedious
This book seems to address bigger corporations although some ideas can be scaled to small businesses
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Overall3 out of 5 stars
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- A
- 05-12-23
I never want to hear another word about Cirque Du Soilel
I bought this on Pat’s recommendation. I no longer trust Pat. If you want to know how many sentence variations you can make from ‘Cirque Du Soilel combined ideas from circus and theatre” this book is for you. If you want to have the obvious bashed into your skull with a hammer until you start chewing your own kindle, this book is for you. I don’t normally review any of the thousands of things I buy on amazon, but for the safety of myself and those around me I had to let this one loose.
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Overall5 out of 5 stars
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- Temi Mogaji
- 18-09-17
Good need to know
Very good listen too, you get a full deep understanding of the concept. Must be one your list if your a business minded person.
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Overall5 out of 5 stars
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- aqil
- 27-04-20
A Must Read For The Different
Enjoyed the content and probably needs a couple listens before it all sinks in. Good to get the material mentioned as some of it is in the book.
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Overall5 out of 5 stars
- GC
- 02-11-17
brilliant listen
great book opens up your thinking to viewing your market or non market differently
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Overall5 out of 5 stars
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- Moony
- 02-03-18
Crazy awesome
I’m a senior in Time Inc. Magazine publishing , now part of Meredith - this industry could use this book to create a new blue ocean as magazine industry in in the red ocean which is shrinking ...
I’m also an entrepreneur with a social enterprise venture My SOS Family , & we are creating a blue ocean , so works for us too......
Finally I consult for events & exhibition companies , and I can see a blue ocean possibilities ....
Thank u for this book - it’s awesome , and I’ve read hundreds (good to great , Jack Welsh , Richard Branson etc etc ...) this book both complements and builds on those carving out a blue ocean in book categories - Motivational . Technical , a user Strategy Manual , Case studies analysis ....
Moony Victiore-Nijjar
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Overall5 out of 5 stars
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- InformedSuccess
- 15-10-20
This is an Asset to business Success
I really enjoyed this book and will be adding it to my collection .I will be applying the principles learnt. I would recommend this tittle to anyone.
It would be nice to have a pdf summary of the princip[les .
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Overall3 out of 5 stars
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- TimTheToolMan
- 16-05-19
Difficult to get through
The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book
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2 people found this helpful
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- Jonas S
- 12-09-19
Incredibly insightful!
Brilliant first half of the book! It gets a little bit boring at the end but overall 100% recommended.
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Overall5 out of 5 stars
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- Amazon Customer
- 20-10-19
Thought Provoking
This book is exactly what you need when you are thinking about which way to take your business. It will help you to have directional ideas to put into practice
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