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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

Yazan: W. Chan Kim, Renée Mauborgne
Seslendiren: Grover Gardner
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Kariyer İş Yatırım İlham verici Liderlik Business Strategy
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Eleştirmen yorumları

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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En alakalı
The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book

Difficult to get through

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Great book, teaches you how to remove competition from the equation and create your own economy.
Great read/listen

No competition

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
This book seems to address bigger corporations although some ideas can be scaled to small businesses

Some useful tips but a bit tedious

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
must read book. excellent and provide great insight of taking new approach into growth. yes

great read

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
It's hard to listen. Very technical language , not for beginners. First chapter very boring, it's more like an intro describes all of the chapters in the book. I wouldn't recommend it.

Hard to listen

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